| 摘要 | 第1-6页 |
| Abstract | 第6-12页 |
| Introduction | 第12-15页 |
| Chapter 1 Difficulties in Cosmetics Advertisement Translation | 第15-39页 |
| ·Cultural Conflict in Translating Cosmetics Advertisement | 第16-26页 |
| ·Female Psychological Factors in Chinese Market | 第17-20页 |
| ·Difference of Aesthetic Taste | 第20-22页 |
| ·Importance of Regional Culture | 第22-23页 |
| ·Difference of Legal System | 第23-24页 |
| ·Effects of Values on Cosmetics Advertisement Translation | 第24-26页 |
| ·Stylistic Characteristics of English Cosmetics Advertisement | 第26-39页 |
| ·The Stylistic Characteristics on Lexical Level | 第26-29页 |
| ·The Stylistic Characteristics on Syntactic Level | 第29-32页 |
| ·The Stylistic Characteristics on Grammatical Level | 第32-33页 |
| ·The Stylistic Characteristics on Rhetorical Level | 第33-39页 |
| Chapter 2 Functionalist Approach in Cosmetics Advertisement Translation | 第39-56页 |
| ·Related Studies both Abroad and at Home | 第39-42页 |
| ·Related Studies Abroad | 第39-40页 |
| ·Related Studies at Home | 第40-42页 |
| ·Theoretical Considerations of Cosmetics Advertisement | 第42-56页 |
| ·Equivalence Theories in Translation | 第43-46页 |
| ·Dynamic Equivalence in Cosmetics Advertisement Translation | 第43-45页 |
| ·Limitations of Semantic Translation and Communicative Translation in Cosmetics Advertisement Translation | 第45-46页 |
| ·The Development of Functionalist Approaches | 第46-52页 |
| ·Katharina Reiss | 第48-49页 |
| ·Hans J. Vermeer | 第49-50页 |
| ·Justa Holz-manttar | 第50-51页 |
| ·Christiane Nord | 第51-52页 |
| ·Basic Aspects of Skopostheorie | 第52-55页 |
| ·The Skopos Rule | 第52-54页 |
| ·The Coherence Rule | 第54页 |
| ·The Fidelity Rule | 第54-55页 |
| ·Criticisms of Skopostheorie | 第55-56页 |
| Chapter 3 The Application of Three Rules toward Cosmetics Advertisement Translation | 第56-61页 |
| ·The Guiding Principle of Cosmetics Advertisement Translation | 第56-58页 |
| ·The Importance of Target Culture in Cosmetics Advertisement Translation | 第58-59页 |
| ·The Faithfulness in Cosmetics Advertisement Translation | 第59-61页 |
| Chapter 4 Translation Strategies in Cosmetics Advertisement by Skopostheorie | 第61-77页 |
| ·The Importance of Cosmetics Advertisement Translation | 第61-62页 |
| ·Translation Strategies Employed in Translating Cosmetics Advertisement | 第62-77页 |
| ·Literal Translation | 第62-65页 |
| ·Free Translation | 第65-70页 |
| ·Creative Translation | 第70-71页 |
| ·Supplementary Translation | 第71-73页 |
| ·Condensed Translation | 第73-75页 |
| ·Zero Translation | 第75-77页 |
| Conclusion | 第77-79页 |
| Bibliography | 第79-83页 |
| Acknowledgements | 第83-84页 |
| Appendix | 第84-94页 |
| 攻读硕士学位期间发表的论文 | 第94页 |
