| 摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Introduction | 第9-13页 |
| ·Research Rationale of the Thesis | 第9-10页 |
| ·Research Objectives of the Thesis | 第10-11页 |
| ·Significance of the Thesis | 第11页 |
| ·Research Questions of the Thesis | 第11页 |
| ·Structure of the Thesis | 第11-13页 |
| Chapter 1: Literature Review | 第13-17页 |
| ·The Application of SFL to Translation Studies | 第13-14页 |
| ·Overseas Studies in This Field | 第13-14页 |
| ·Domestic Studies in This Field | 第14页 |
| ·An Overview of Advertising and Advertising Language | 第14-16页 |
| ·Basic Knowledge of Advertising | 第14-15页 |
| ·Advertising Language | 第15-16页 |
| ·A Review of the Current Studies on Advertising Translation | 第16-17页 |
| Chapter 2: Advertising Text Analysis within the Framework of SFL | 第17-37页 |
| ·Advertising Text Analysis from the Perspective of Systemic Grammar | 第17-19页 |
| ·Advertising Text Analysis from the Perspective of Functional Grammar | 第19-37页 |
| ·Advertising Text Analysis from the Perspective of Context of Culture | 第21-25页 |
| ·Advertising Text Analysis from the Perspective of Context of Situation | 第25-27页 |
| ·Advertising Text Analysis from the Perspective of Three Meta-functions | 第27-37页 |
| Chapter 3: Realization of Multi-functions of Advertising Translation in the Light of SFL | 第37-54页 |
| ·Realization of Register Equivalence in Terms of the Three Variables in Advertising Translation | 第37-42页 |
| ·Realization of Equivalence in Field | 第38-39页 |
| ·Realization of Equivalence in Tenor | 第39-41页 |
| ·Realization of Equivalence in Mode | 第41-42页 |
| ·Realization of Meta-functions Equivalence in Advertising Translation | 第42-52页 |
| ·Ideational Function and Advertising Translation | 第42-46页 |
| ·Interpersonal Function and Advertising Translation | 第46-50页 |
| ·Textual Function and Advertising Translation | 第50-52页 |
| ·Constraints on Context of Culture in Advertising Translation | 第52-54页 |
| Conclusion | 第54-56页 |
| Reference | 第56-59页 |
| Acknowledgements | 第59-60页 |
| Informative Chinese Abstract | 第60-63页 |
| Résuméand Publications since Entering the Program | 第63页 |