| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-11页 |
| Chapter1 Introduction | 第11-16页 |
| ·Research Background | 第11-14页 |
| ·Research Purpose, Methodology and Scope | 第14页 |
| ·Framework of the Paper | 第14-16页 |
| Chapter 2 Literature Review of Functionalism | 第16-32页 |
| ·Background of Functionalism | 第16-17页 |
| ·Katharina Reiss and Theory of Text Typology | 第17-22页 |
| ·Theory of Text Typology | 第18-20页 |
| ·Discussion of Theory of Text Typology | 第20-22页 |
| ·Justa Holz-M?nttr?i and Theory of Translational Action | 第22-25页 |
| ·Theory of Translational Action | 第22-24页 |
| ·Discussion of Theory of Translational Action | 第24-25页 |
| ·Hans J. Vermeer and Skopos Theory | 第25-29页 |
| ·Skopos Theory | 第26-28页 |
| ·Discussion of Skopos Theory | 第28-29页 |
| ·Christiane Nord and Theory of Function plus Loyalty | 第29-32页 |
| ·Theory of Function plus Loyalty | 第30-31页 |
| ·Discussion of Theory of Function plus Loyalty | 第31-32页 |
| Chapter 3 Basic Concepts of Advertising | 第32-51页 |
| ·Definition of Advertising | 第32-33页 |
| ·Function of Advertising | 第33-34页 |
| ·Elements of Advertising | 第34-38页 |
| ·Visual Elements | 第34-37页 |
| ·Audio Elements | 第37-38页 |
| ·Classification of Advertising | 第38页 |
| ·Features of Advertising Language | 第38-51页 |
| ·Lexical Features | 第39-42页 |
| ·Syntactical Features | 第42-44页 |
| ·Rhetorical Features | 第44-51页 |
| Chapter 4 Principles and Strategies of Advertising Translation | 第51-62页 |
| ·Advertising Translation Principles from the Perspective of Functionalism | 第51-53页 |
| ·Receiving Translation Brief | 第51-52页 |
| ·Fulfilling the Purpose of Advertising Translation | 第52页 |
| ·Considering the Target-text Receiver | 第52-53页 |
| ·Bridging Cultural Differences | 第53页 |
| ·Advertising Translation Strategies from the Perspective of Functionalism | 第53-62页 |
| ·Literal Translation | 第54页 |
| ·Free Translation | 第54-56页 |
| ·Imitative Translation | 第56-57页 |
| ·Supplementary Translation | 第57-58页 |
| ·Condensed Translation | 第58-60页 |
| ·Creative Translation | 第60-62页 |
| Chapter 5 Conclusion | 第62-64页 |
| ·Major Findings of the Paper | 第62-63页 |
| ·Future Research Perspectives | 第63-64页 |
| Bibliography | 第64-67页 |
