| Acknowledgement | 第6-10页 |
| Abstract | 第10页 |
| 摘要 | 第11-12页 |
| 1. Introduction | 第12-14页 |
| 1.1. Research background | 第12-13页 |
| 1.2. General Introduction of Analysis Method and Research Framework | 第13-14页 |
| 1.3. Innovation Points of Research | 第14页 |
| 2. Literature review | 第14-20页 |
| 2.1. The culture | 第14-18页 |
| 2.1.1. The concept of culture | 第14-15页 |
| 2.1.2. The importance of culture in international trade | 第15-18页 |
| 2.2. Education as Human Capital | 第18-19页 |
| 2.2.1. Education as a Public Good or a Merit Good? | 第18-19页 |
| 2.3. Education services and International Trade | 第19-20页 |
| 3. Culture shock and education services in China | 第20-24页 |
| 3.1. International trade in education services | 第20-21页 |
| 3.2. Culture differences between China and the rest of the world | 第21页 |
| 3.3. Characteristics of educational services exports in China | 第21-24页 |
| 4. Methodology | 第24-38页 |
| 4.1. Data source | 第24-25页 |
| 4.1.1. The questionnaire | 第24-25页 |
| 4.1.2. The implementation of the survey | 第25页 |
| 4.2. Results | 第25-38页 |
| 4.2.1. Characteristics of the sample | 第25-29页 |
| 4.2.1.1. Gender | 第26页 |
| 4.2.1.2. Age | 第26-27页 |
| 4.2.1.3. Region | 第27页 |
| 4.2.1.4. Religion | 第27-28页 |
| 4.2.1.5. Degree | 第28页 |
| 4.2.1.6. Reasons to choose China | 第28-29页 |
| 4.2.2. Results for culture shock questions | 第29-35页 |
| 4.2.2.1. How often do you feel strained trying to adapt to Chinese culture? | 第29-30页 |
| 4.2.2.2. Do you feel anxious or awkward meeting with Chinese people? | 第30页 |
| 4.2.2.3. How often do you miss your family and friends back home? | 第30-31页 |
| 4.2.2.4. When talking to Chinese, can you make sense of their gestures orfacial expressions? | 第31页 |
| 4.2.2.5. Do you feel generally accepted by the local people? | 第31-32页 |
| 4.2.2.6. Do you feel uncomfortable if people stare at you when you go out? | 第32页 |
| 4.2.2.7. Do you feel like you want to escape from your new environment altogether? | 第32-33页 |
| 4.2.2.8. When you go shopping, do you feel that people may be trying to cheat you? | 第33页 |
| 4.2.2.9. Do you ever feel confused about your role or identity in the Chinese culture? | 第33-34页 |
| 4.2.2.10. Are you finding it an effort to be polite to your hosts? | 第34页 |
| 4.2.2.11. Have you found things in your new environment shocking or disgusting? | 第34-35页 |
| 4.2.2.12. Do you ever feel helpless or powerless when trying to deal withChinese habits and/or traditions? | 第35页 |
| 4.2.3. The culture shock index | 第35-38页 |
| 5. Relation between culture shock and education services exports | 第38-45页 |
| 6. Conclusions and recommendations | 第45-47页 |
| 7. Bibliography | 第47-49页 |
