| Acknowledgements | 第1-3页 |
| Abstract | 第3-4页 |
| 内容摘要 | 第4-7页 |
| INTRODUCTION | 第7-11页 |
| 1. Background to the study | 第7-8页 |
| 2. Objective and methodology of the study | 第8-9页 |
| 3. Organization of the thesis | 第9-11页 |
| CHAPTER ONE: LITERATURE REVIEW | 第11-20页 |
| ·Overview | 第11页 |
| ·Some basic concepts of advertisement | 第11-15页 |
| ·Definition of advertising | 第11-12页 |
| ·Classification of advertisements | 第12-13页 |
| ·Functions of advertisements | 第13-15页 |
| ·Previous studies on advertisement translation abroad | 第15-17页 |
| ·Early research | 第15-16页 |
| ·Multimodality translation | 第16页 |
| ·Cultural transfer | 第16-17页 |
| ·Summary | 第17页 |
| ·Previous studies of advertisement translation in China | 第17-19页 |
| ·Early stage | 第17-18页 |
| ·Systematic studies | 第18页 |
| ·In-depth studies | 第18-19页 |
| ·Inadequacy of previous advertisement translation studies | 第19-20页 |
| CHAPTER TWO: THEORETICAL FRAMEWORK | 第20-38页 |
| ·Overview | 第20页 |
| ·Features of advertisement styles and languages | 第20-26页 |
| ·Advertisements styles | 第20-21页 |
| ·Linguistic features of advertisement | 第21-24页 |
| ·Functions of advertisement language | 第24-26页 |
| ·Functional theories | 第26-32页 |
| ·Early functional viewpoints of translation | 第26-27页 |
| ·The development of German Functional School | 第27-31页 |
| ·Basic concepts of Functional Theories | 第31-32页 |
| ·The Skopos Theory | 第32-35页 |
| ·Action Theory | 第32页 |
| ·Main ideas of the Skopos Theory | 第32-33页 |
| ·Translation rules in the Skopos Theory | 第33-34页 |
| ·The application of the Skopos Theory and its problems | 第34-35页 |
| ·The applicability of the Skopos Theory in advertisement translation | 第35-38页 |
| ·Analysis of the marketing function of advertisement | 第36页 |
| ·Analysis of the styles and linguistic features of advertisement | 第36-37页 |
| ·Translation process according to the Skopos Theory | 第37-38页 |
| CHAPTER THREE: APPLICATION OF THE SKOPOS THEORY | 第38-61页 |
| ·Overview | 第38页 |
| ·Data collection | 第38-40页 |
| ·Selection criteria | 第38-39页 |
| ·The form of advertisements on the official website | 第39-40页 |
| ·Case analyses in application of the Skopos Theory in advertisement translation | 第40-60页 |
| ·Homepage Advertisements | 第40-49页 |
| ·Product Series Advertisements | 第49-55页 |
| ·Specific Product Advertisements | 第55-60页 |
| ·Summary of case analyses in advertisement translation | 第60-61页 |
| CONCLUSION | 第61-65页 |
| 1. Major findings | 第61-62页 |
| 2. Further thoughts about advertisement translation | 第62-63页 |
| 3. Limitations and Suggestions | 第63-65页 |
| Bibliography | 第65-67页 |
