| Acknowledgements | 第1-6页 |
| Abstract | 第6-7页 |
| List of Figures | 第7-8页 |
| Chapter One Introduction | 第8-11页 |
| ·Rationale for This Research | 第8-9页 |
| ·Research Design | 第9-10页 |
| ·Research Questions | 第9页 |
| ·Method of Analysis | 第9页 |
| ·Data Collection | 第9-10页 |
| ·Organization of the Dissertation | 第10-11页 |
| Chapter Two Literature Review | 第11-18页 |
| ·Concepts of Genre | 第11-13页 |
| ·Overview of Genre Analysis | 第13-14页 |
| ·Development of Discourse Analysis | 第13页 |
| ·Register Analysis, Discourse Analysis and Genre Analysis | 第13-14页 |
| ·Three Traditions in Genre Analysis | 第14-17页 |
| ·Genre Analysis in English for Specific Purposes | 第14-15页 |
| ·Genre Analysis in Australian Systemic Functional Linguistics | 第15-16页 |
| ·Genre Analysis in New Rhetoric Studies | 第16-17页 |
| ·Previous Studies on Advertising Texts | 第17-18页 |
| Chapter Three Theoretical Framework | 第18-26页 |
| ·Macroscopical Theoretical Framework | 第18-24页 |
| ·Concepts of Communicative Purposes | 第18-19页 |
| ·Concepts of Move | 第19页 |
| ·Swales' CARS Model for RA Introductions | 第19-20页 |
| ·Hasan's Notion of GSP | 第20-22页 |
| ·Tentative Macroscopical Model for the Present Study | 第22-24页 |
| ·Microscopical Theoretical Framework | 第24-26页 |
| ·Halliday's Functional Grammar | 第24-25页 |
| ·A Detailed Procedure for the Study of the Interpersonal Meaning in JAs | 第25-26页 |
| Chapter Four Macroscopical Analysis of JAs | 第26-50页 |
| ·Move Analysis of JAs | 第26-42页 |
| ·Situating JAs | 第26-27页 |
| ·Communicative Purposes of JAs | 第27-29页 |
| ·Move Structure of JAs | 第29-30页 |
| ·Rationalizing Move Structure of JAs | 第30-42页 |
| ·A Sample | 第30-31页 |
| ·Rationalizing Move Structure | 第31-42页 |
| ·GSP Analysis of JAs | 第42-50页 |
| ·Contextual Configuration of JAs | 第42-43页 |
| ·Concepts of Field, Tenor and Mode | 第42-43页 |
| ·Contextual Configuration of JAs | 第43页 |
| ·GSP Model of JAs | 第43-47页 |
| ·Rationalizing GSP Model of JAs | 第47-50页 |
| Chapter Five Microscopical Analysis of JAs — Interpersonal Meaning | 第50-66页 |
| ·Tenor in JAs | 第50-51页 |
| ·Analysis of the Interpersonal Meaning in the Mood System | 第51-56页 |
| ·Speech Roles and Speech Functions | 第51-53页 |
| ·Expected and Discretionary Responses | 第53-54页 |
| ·Typical and Non-Typical Mood Structures | 第54-56页 |
| ·Analysis of Modality in JAs | 第56-62页 |
| ·Definition and Classification of Modality | 第56-58页 |
| ·Samples of Modality in JAs | 第58-60页 |
| ·Modalization | 第58-59页 |
| ·Modulation | 第59-60页 |
| ·Distributions and Frequencies of Modality in JAs | 第60-62页 |
| ·Dialogic Nature of JAs | 第62-66页 |
| Chapter Six Conclusions | 第66-68页 |
| ·Major Findings of the Study | 第66-67页 |
| ·Implications of the Study | 第67页 |
| ·Limitations and Areas for Further Research | 第67-68页 |
| References | 第68-70页 |
| Appendices | 第70页 |
| Appendix One Sources of Corpus | 第70-73页 |
| Appendix Two Sample Texts of JAs | 第73-77页 |
