| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-13页 |
| CHAPTER ONE INTRODUCTION | 第13-18页 |
| 1.1 Definition of Corporate Press Releases | 第14页 |
| 1.2 Rationale of the Study | 第14-15页 |
| 1.3 Research Questions | 第15页 |
| 1.4 Data Collection and Methodology | 第15-17页 |
| 1.5 Organization of the Study | 第17-18页 |
| CHAPTER TWO LITERATURE REVIEW | 第18-28页 |
| 2.1 Review of Generic Intertextuality | 第18-25页 |
| 2.1.1 Intertextuality | 第18-22页 |
| 2.1.2 Generic Intertextuality | 第22-25页 |
| 2.2 Review of Corporate Press Releases | 第25-28页 |
| 2.2.1 Purposes of Corporate Press Releases | 第25-26页 |
| 2.2.2 Studies on Corporate Press Releases | 第26-28页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第28-36页 |
| 3.1 A Critical View on Genre | 第28-29页 |
| 3.2 Basic Theories Underlying the Current Paper | 第29-34页 |
| 3.2.1 Swales’ Move Analysis | 第31页 |
| 3.2.2 Werlich’s Text Typology | 第31-32页 |
| 3.2.3 Halliday’s Register Theory | 第32-33页 |
| 3.2.4 Martin’s Classification of Style | 第33-34页 |
| 3.3 Theoretical Framework of the Present Paper | 第34-36页 |
| CHAPTER FOUR ANALYSIS OF MOVE STRUCTURE OF COPORATE PRESS RELEASES | 第36-51页 |
| 4.1 Identifying Move Structure of Corporate Press Releases | 第36-46页 |
| 4.1.1 Move Analysis of One Sample | 第36-39页 |
| 4.1.2 Extra Moves Found in Other Samples | 第39-42页 |
| 4.1.3 Summary of All Moves Found in the Data | 第42-46页 |
| 4.2 Generic Intertextuality of Corporate Press Releases | 第46-51页 |
| 4.2.1 Structure of News Reports | 第46-47页 |
| 4.2.2 Structure of Advertisements | 第47页 |
| 4.2.3 Generic Intertextuality of Corporate Press Releases | 第47-51页 |
| CHAPTER FIVE ANALYSIS OF GENERIC INTERTEXTUALITY IN CORPORATE PRESS RELEASES | 第51-67页 |
| 5.1 Analysis of Mixture of Genres | 第51-55页 |
| 5.2 Analysis of Mixture of Registers | 第55-62页 |
| 5.2.1 Mixture of Fields | 第55-58页 |
| 5.2.2 Mixture of Tenors | 第58-60页 |
| 5.2.3 Mixture of Modes | 第60-62页 |
| 5.3 Analysis of Mixture of Styles | 第62-63页 |
| 5.4 Causes of Generic Intertextuality in Corporate Press Releases | 第63-67页 |
| 5.4.1 Social Commercialization | 第64-65页 |
| 5.4.2 Technologization | 第65-67页 |
| CHAPTER SIX CONCLUSION | 第67-71页 |
| 6.1 Findings of the Study | 第67-69页 |
| 6.2 Significance of the Study | 第69页 |
| 6.3 Limitations of the Study | 第69-71页 |
| REFERENCES | 第71-78页 |
| APPENDIX A SAMPLE ONE OF THE DATA | 第78-81页 |
| APPENDIX B WEBSITES OF 50 SAMPLES COLLECTED FOR THIS PAPER | 第81-84页 |
