| 摘要 | 第1-7页 |
| Abstract | 第7-9页 |
| Chapter One Introduction | 第9-13页 |
| ·Background | 第9页 |
| ·The Significance of the Research | 第9-10页 |
| ·Research purpose | 第10页 |
| ·Research methodology | 第10-11页 |
| ·Thesis structure | 第11-13页 |
| Chapter Two Review of the Studies on Translating English Trademarks into Chinese | 第13-16页 |
| Chapter Three An Insight into Trademarks Translation | 第16-23页 |
| ·Concepts of trademarks | 第16-17页 |
| ·Importance of trademark translation | 第17-19页 |
| ·Commonly used methods of trademark translation | 第19-23页 |
| ·The use of pinyin | 第19-20页 |
| ·Literal translation | 第20页 |
| ·Homophonic transliteration | 第20-21页 |
| ·Semantic transliteration | 第21页 |
| ·Coinage | 第21-22页 |
| ·Using rhetoric | 第22-23页 |
| Chapter Four Theoretical Framework | 第23-33页 |
| ·Language，culture and translation | 第23-25页 |
| ·Functional equivalence | 第25-26页 |
| ·The theory of linguistic adaptation | 第26-33页 |
| ·An introduction to the theory of linguistic adaptation | 第27-28页 |
| ·Trademark translation as a process of adaptation | 第28-33页 |
| Chapter Five The Dynamic Functioning of Cultural Adaptation in Trademark Translation | 第33-68页 |
| ·Cultural adaptation and its importance | 第34-35页 |
| ·Adaptation to various cultural elements | 第35-62页 |
| ·Adaptation to national traits and values | 第36-37页 |
| ·Adaptation to politics and history | 第37-39页 |
| ·Adaptation to extended meanings of words | 第39-40页 |
| ·Adaptation to people’s attitudes towards animals, plants, and numbers | 第40-42页 |
| ·Adaptation to geographical elements | 第42-43页 |
| ·Adaptation to religious elements and allusions | 第43-47页 |
| ·Adaptation to age，sex，and race | 第47-51页 |
| ·Adaptation to purchasing psychology | 第51-62页 |
| ·Functioning of cultural adaptation being a dynamic process | 第62-68页 |
| ·Passive adaptation and active adaptation | 第63页 |
| ·Adaptation to both cultures | 第63-64页 |
| ·Cultural adaptation being an interactive phenomenon | 第64-65页 |
| ·Adaptation concerning the development to cultural correlates overtime | 第65-67页 |
| ·Dynamic criteria for translation adequacy | 第67-68页 |
| Chapter Six Conclusion | 第68-71页 |
| ·Findings | 第68-69页 |
| ·Limitation | 第69页 |
| ·Suggestions for further research | 第69-71页 |
| Bibliography | 第71-74页 |
| Appendix I | 第74-75页 |
| Acknowledgements | 第75页 |
