| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| Chapter 1 Introduction | 第9-13页 |
| 1.1 Background of the Research | 第9-10页 |
| 1.2 Purpose and Significance of the Research | 第10-11页 |
| 1.3 Methodology of the Research | 第11-12页 |
| 1.4 Organization of the Thesis | 第12-13页 |
| Chapter 2 Literature Review | 第13-23页 |
| 2.1 Previous Studies on Conceptual Blending Theory at Home and Abroad | 第13-17页 |
| 2.1.1 Previous Studies on Conceptual Blending Theory Abroad | 第13-15页 |
| 2.1.2 Previous Studies on Conceptual Blending Theory at Home | 第15-17页 |
| 2.2 Previous Cognitive Studies on Metaphor at Home and Abroad | 第17-20页 |
| 2.2.1 Previous Cognitive Studies on Metaphor Abroad | 第17-19页 |
| 2.2.2 Previous Cognitive Studies on Metaphor at Home | 第19-20页 |
| 2.3 Overview of Advertising Language | 第20-23页 |
| Chapter 3 Theoretical Framework | 第23-33页 |
| 3.1 Overview of Conceptual Blending Theory | 第23-25页 |
| 3.2 Operation Mechanism of Conceptual Blending Theory | 第25-30页 |
| 3.2.1 Key Terms of Conceptual Blending Theory | 第25-28页 |
| 3.2.2 Network Model of Conceptual Blending Theory | 第28-30页 |
| 3.3 Four Types of Conceptual Blending Network | 第30-33页 |
| 3.3.1 Simplex Network | 第30页 |
| 3.3.2 Mirror Network | 第30-31页 |
| 3.3.3 Single-Scope Network | 第31页 |
| 3.3.4 Double-Scope Network | 第31-33页 |
| Chapter 4 Analysis on Metaphors in English Cosmetic Advertising Language from the Perspective of Conceptual Blending Theory | 第33-53页 |
| 4.1 Five Types of Metaphors in English Cosmetic Advertising Language | 第33-37页 |
| 4.2 Analysis on Metaphors in English Cosmetic Advertising Language Based on Conceptual Blending Network Model | 第37-53页 |
| 4.2.1 The Analysis on Metaphors from Simplex Network | 第37-41页 |
| 4.2.2 The Analysis on Metaphors from Mirror Network | 第41-44页 |
| 4.2.3 The Analysis on Metaphors from Single-Scope Network | 第44-50页 |
| 4.2.4 The Analysis on Metaphors from Double-Scope Network | 第50-53页 |
| Chapter 5 Conclusion | 第53-57页 |
| 5.1 Major Findings | 第53-54页 |
| 5.2 Implications for Advertising Language Designers | 第54-55页 |
| 5.3 Limitations and Suggestions for Further Study | 第55-57页 |
| Bibliography | 第57-61页 |
| Acknowledgements | 第61-63页 |
| Appendix | 第63-67页 |
| Achievements | 第67页 |
