| Acknowledgements | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-11页 |
| Chapter 1 Introduction | 第11-14页 |
| ·Research Background | 第11-12页 |
| ·Purpose and Significance of the Study | 第12页 |
| ·Organization of the Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-21页 |
| ·Sociological Studies of Personal Advertisements | 第14-16页 |
| ·Studies Abroad | 第14-15页 |
| ·Studies at Home | 第15-16页 |
| ·Psychological Studies of Personal Advertisements | 第16-19页 |
| ·Studies Abroad | 第17-18页 |
| ·Studies at Home | 第18-19页 |
| ·Sociolinguistic Studies of Personal Advertisements | 第19-21页 |
| Chapter 3 Theoretical Framework | 第21-28页 |
| ·Hofstede’s Cultural Dimensions | 第21-24页 |
| ·Individualism-Collectivism | 第21-22页 |
| ·Uncertainty Avoidance | 第22-23页 |
| ·Power Distance | 第23-24页 |
| ·Brown and Levinson’s Face-Saving Theory | 第24-25页 |
| ·Hall’s High-/Low-Context Communication | 第25-26页 |
| ·Kluckhohn and Strodtbeck’s Time Orientations | 第26-28页 |
| Chapter 4 Research Methodology | 第28-30页 |
| ·Research Questions | 第28页 |
| ·Data Collection | 第28-30页 |
| Chapter 5 Data Results and Analysis | 第30-42页 |
| ·Differences in Physiological Conditions | 第30-33页 |
| ·Differences in Appearance | 第30-32页 |
| ·Differences in Age | 第32-33页 |
| ·Differences in Material Conditions | 第33-37页 |
| ·Differences in Work | 第33-35页 |
| ·Differences in Economic Conditions | 第35-36页 |
| ·Differences in Educational Background | 第36-37页 |
| ·Differences in Spiritual Life Conditions | 第37-42页 |
| ·Differences in Interests | 第38-40页 |
| ·Differences in Individual Characters | 第40-42页 |
| Chapter 6 Discussions | 第42-60页 |
| ·Collectivism vs. Individualism | 第42-45页 |
| ·Collectivism in the Chinese Culture | 第42-43页 |
| ·Individualism in the English Culture | 第43-45页 |
| ·Stability vs. Change | 第45-47页 |
| ·High Uncertainty Avoidance in the Chinese Culture | 第45-46页 |
| ·Low Uncertainty Avoidance in the English Culture | 第46-47页 |
| ·Male Dominant Culture vs. Equality Culture | 第47-51页 |
| ·High-Power-Distance in the Chinese Culture | 第48-49页 |
| ·Low-Power-Distance in the English Culture | 第49-51页 |
| ·Positive Face vs. Negative Face | 第51-53页 |
| ·Positive Face in the Chinese Culture | 第51-52页 |
| ·Negative Face in the English Culture | 第52-53页 |
| ·Fuzziness Thinking vs. Accuracy Thinking | 第53-56页 |
| ·High-Context in the Chinese Culture | 第53-55页 |
| ·Low-Context in the English Culture | 第55-56页 |
| ·Conservative Principle vs. Open-Minded Principle | 第56-60页 |
| ·Past-Orientedness in the Chinese Culture | 第57-58页 |
| ·Future-Orientedness in the English Culture | 第58-60页 |
| Chapter 7 Conclusion | 第60-62页 |
| Bibliography | 第62-65页 |
| Publications | 第65页 |
