| 摘要 | 第1-7页 |
| Abstract | 第7-14页 |
| Chapter 1 Introduction | 第14-17页 |
| ·Background of the study | 第14-15页 |
| ·The focus and feasibility of the present study | 第15页 |
| ·Outline of the present study | 第15-17页 |
| Chapter 2 Literature Review | 第17-34页 |
| ·Slimming advertisements in Singapore | 第17-22页 |
| ·Defining advertising | 第17-18页 |
| ·Values and aspirations of Singapore advertising | 第18-19页 |
| ·A survey of slimming advertisements | 第19-21页 |
| ·Slimming advertising in Singapore | 第21-22页 |
| ·Previous study on advertisement translation | 第22-26页 |
| ·Focus on the target audience | 第23-24页 |
| ·Focus on advertisement purpose | 第24-26页 |
| ·Theoretical framework: Martin and White’s Appraisal Theory | 第26-34页 |
| ·An overview of Martin and White’s Appraisal Theory | 第26-28页 |
| ·The system of Attitude | 第28-32页 |
| ·Applications of Appraisal system | 第32-34页 |
| Chapter 3 Methodology and Data Collection | 第34-38页 |
| ·Data collection and classification | 第34-36页 |
| ·Research method | 第36-38页 |
| Chapter 4 Data Analysis and Discussion | 第38-74页 |
| ·Attitude resources in English slimming advertisements and their Chinese translated versions | 第38-40页 |
| ·Descriptive statistical study | 第40-63页 |
| ·Distribution of Attitude words in two versions texts | 第40-47页 |
| ·Realization of Attitude words in two versions texts | 第47-51页 |
| ·Subsystems analysis of attitude words in two versions texts | 第51-62页 |
| ·Summary on the distribution of Attitude words | 第62-63页 |
| ·Detailed analysis of Attitude resources | 第63-74页 |
| ·Labeling of attitude resources: a sample analysis | 第63-69页 |
| ·A case study of two versions | 第69-74页 |
| Chapter 5 Conclusion | 第74-78页 |
| ·Conclusions drawn in the study | 第74-76页 |
| ·Limitations of this study | 第76-77页 |
| ·Suggestions for further study | 第77-78页 |
| References | 第78-86页 |
| Appendix Ⅰ | 第86-90页 |
| Appendix Ⅱ | 第90-101页 |
| Acknowledgements | 第101-102页 |
| 作者简介 | 第102页 |
