| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-10页 |
| Chapter 1 Introduction | 第10-18页 |
| ·Literature Review | 第10-15页 |
| ·Aim and Significance of the Study | 第15-16页 |
| ·Analytical Framework | 第16-18页 |
| Chapter 2 Study on Metaphor | 第18-31页 |
| ·Definition of Metaphor | 第18-20页 |
| ·Classification of Metaphor | 第20-21页 |
| ·The Main Characteristics of Metaphor | 第21-24页 |
| ·Research on Metaphor Theory | 第24-30页 |
| ·Summary | 第30-31页 |
| Chapter 3 An Overview of Advertising | 第31-40页 |
| ·Definition of Advertising | 第31页 |
| ·The Mass Media of Advertising | 第31-33页 |
| ·Objectives of Advertising | 第33-34页 |
| ·Categories of Advertising | 第34-35页 |
| ·Characteristics of Advertisings | 第35-38页 |
| ·Summary | 第38-40页 |
| Chapter 4 Metaphors in Advertisings | 第40-58页 |
| ·Reasons for the Application of Metaphor in Advertisings | 第40-42页 |
| ·Working Mechanism of Metaphor in Cosmetics Adverting | 第42-43页 |
| ·Metaphor Application in the Cosmetic Advertisings | 第43-52页 |
| ·Possible Factors Influencing Metaphor Interpretation | 第52-57页 |
| ·Tips for metaphor Application in advertising | 第57-58页 |
| Chapter 5 Conclusion | 第58-61页 |
| ·Major Conclusions Reached in this Thesis | 第58-59页 |
| ·Limitations | 第59-60页 |
| ·Suggestions for Future Research | 第60-61页 |
| Bibliography | 第61-65页 |
