| Abstract | 第6-7页 |
| 摘要 | 第8-12页 |
| Chapter One Introduction | 第12-15页 |
| 1.1 Research Background | 第12-13页 |
| 1.2 Purpose and Significance of the Study | 第13-14页 |
| 1.3 Organization of the Thesis | 第14-15页 |
| Chapter Two Literature Review | 第15-21页 |
| 2.1 Studies on Advertising and Public Service Advertisements | 第15-18页 |
| 2.1.1 Definitions of advertising and Public Service Advertisements | 第15-16页 |
| 2.1.2 Previous Studies on Advertising and Public Service Advertisements from Home and Abroad | 第16-18页 |
| 2.2 Studies on Traffic Safety Public Service Advertisements | 第18-19页 |
| 2.3 Studies on Public Safety Advertisements from the Perspective of the Interactive Meaning | 第19-21页 |
| Chapter Three Theoretical Framework | 第21-31页 |
| 3.1 Halliday's Systemic Functional Grammar | 第21-22页 |
| 3.1.1 The Ideational Meaning | 第21-22页 |
| 3.1.2 The Interpersonal Meaning | 第22页 |
| 3.1.3 The Textual Meaning | 第22页 |
| 3.2 Kress and van Leeuwen's Visual Grammar | 第22-31页 |
| 3.2.1 The Representative Meaning | 第23页 |
| 3.2.2 The Compositional Meaning | 第23-24页 |
| 3.2.3 The Interactive Meaning | 第24-31页 |
| 3.2.3.1 Contact | 第24-25页 |
| 3.2.3.2 Social Distance | 第25-26页 |
| 3.2.3.3 Perspective | 第26-28页 |
| 3.2.3.4 Modality | 第28-31页 |
| Chapter Four Methodology | 第31-33页 |
| 4.1 Research Questions | 第31页 |
| 4.2 Data Collection | 第31-32页 |
| 4.3 Research Procedures | 第32-33页 |
| Chapter Five Results and Discussion | 第33-74页 |
| 5.1 Data Analysis and Data Results of Chinese and English Traffic Safety Public Service Advertisements | 第33-42页 |
| 5.2 A Contrastive Study of the Interactive Meaning in the Chinese and English Traffic Safety Public Service Advertisements | 第42-70页 |
| 5.2.1 Contact | 第42-46页 |
| 5.2.2 Social Distance | 第46-53页 |
| 5.2.3 Perspective | 第53-63页 |
| 5.2.4 Modality | 第63-70页 |
| 5.3 Reasons for similarities and differences of Chinese and English Traffic Safety Public Service Advertisements | 第70-74页 |
| 5.3.1 Reasons for similarities of Chinese and English Traffic Safety Public Service Advertisements | 第70-72页 |
| 5.3.2 Reasons for differences of Chinese and English Traffic Safety Public Service Advertisements | 第72-74页 |
| Chapter Six Conclusion | 第74-77页 |
| 6.1 Major Findings of the Study | 第74-75页 |
| 6.2 Limitations and Suggestions for the Further Study | 第75-77页 |
| Bibliography | 第77-80页 |
| Acknowledgement | 第80页 |
