| 摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Introduction | 第9-11页 |
| Chapter Ⅰ Literature Review | 第11-36页 |
| 1. Studies on Conceptual Blending Theory | 第11-23页 |
| 2. Basic Features of Shop Names in China | 第23-36页 |
| Chapter Ⅱ Case Analysis of the Construction of Shop Names in China | 第36-50页 |
| 1. Case Analysis of Simplex Networks | 第37-40页 |
| 2. Case Analysis of Mirror Networks | 第40-43页 |
| 3. Case Analysis of Single-scope Networks | 第43-46页 |
| 4. Case Analysis of Double-scope Networks | 第46-50页 |
| Chapter Ⅲ Interpretation of Shop Names in China | 第50-65页 |
| 1. Grammatical Devices for the Mental Space Construction | 第50-57页 |
| 2. Compressions and Vital Relations for the Mental Space Construction | 第57-65页 |
| Conclusion | 第65-68页 |
| References | 第68-71页 |
| Acknowledgements | 第71页 |
