| Acknowledgements | 第1-4页 |
| Abstract | 第4-6页 |
| 摘要 | 第6-9页 |
| Chapter One Introduction | 第9-16页 |
| ·Brief Introduction to the Language in Advertising Discourse | 第9-13页 |
| ·Different Approaches to Research of Advertising Discourse | 第11-13页 |
| ·Research Methodology and Organization of the Thesis | 第13页 |
| ·Significance of the Thesis | 第13-16页 |
| Chapter Two Literature Review | 第16-25页 |
| ·Studies on Traditional Context and Its Defects | 第16-19页 |
| ·Different Views about Traditional Context | 第16-18页 |
| ·Defects of Traditional Context | 第18-19页 |
| ·Dynamic Views on Context | 第19-25页 |
| Chapter Three Context and Meaning in Discourse | 第25-42页 |
| ·Impact of Context on Meaning | 第25-30页 |
| ·Context Filtering the Meaning of Utterance | 第27-28页 |
| ·Context Making the Meaning Concrete | 第28页 |
| ·C ontext Enriching the Meaning of Utterance | 第28-30页 |
| ·Relationship between Context and Discourse | 第30-35页 |
| ·Connotation of context and Discourse | 第30-33页 |
| ·Views on the Relationship between Context and Discourse | 第33-35页 |
| ·Effect of Contexts on the Discourse | 第35-42页 |
| ·Situational Context and Cultural Context in Advertising Discourse | 第36-38页 |
| ·Linguistic Context in Advertising Discourse | 第38-42页 |
| Chapter Four Dynamics of Context in Advertising Discourse | 第42-83页 |
| ·Verschueren’s Theory of Adaptation and View of Dynamic Context | 第43-52页 |
| ·Theory of Adaptation | 第43-47页 |
| ·Choice Making in Using Language | 第44页 |
| ·Three Properties of Using Language | 第44-45页 |
| ·Four Angles of Study on Adaptability | 第45-47页 |
| ·Contextual Correlates of Adaptability and Its Dynamic Nature | 第47-52页 |
| ·Ingredients of the Communicative Context | 第49-50页 |
| ·Dynamic Generation of Context | 第50-52页 |
| ·Dynamics of Adaptability of Communicative Context on Advertising Discourse | 第52-68页 |
| ·Adaptability of Audience’s Mental World | 第53-58页 |
| ·Adapt ability of Audience’s Social World | 第58-67页 |
| ·Adaptability of Audience’s Physical World | 第67-68页 |
| ·Analysis of Cognitive Context on the Interpretation of Advertising Discourse | 第68-83页 |
| ·Cognitive Context in Relevance Theory | 第69-83页 |
| ·Cognitive Environment and Mutual Manifestness in Advertising Discourse | 第71-76页 |
| ·Principles of Optimal Relevance and Cognitive Context in Advertising Discourse | 第76-83页 |
| Chapter Five Conclusion | 第83-86页 |
| ·Findings | 第84-85页 |
| ·Limitations | 第85-86页 |
| Bibliography | 第86-90页 |
| 论文摘要 | 第90-94页 |
