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识解理论视角下的汉语化妆品广告修辞研究

Abstract第4-5页
摘要第6-9页
Chapter One Introduction第9-12页
    1.1 Research Background第9-10页
    1.2 Purpose and Research Questions of the Study第10页
    1.3 Research Methodology第10-11页
    1.4 Organization of the Thesis第11-12页
Chapter Two Literature Review第12-26页
    2.1 Features and Classification of Rhetorical Devices in Cosmetic Ads第12-20页
        2.1.1 Features of Rhetorical Devices in Cosmetic Ads第12页
        2.1.2 Classification of Rhetorical Devices in Cosmetic Ads第12-20页
    2.2 Approaches to Research on Advertising Language第20-22页
        2.2.1 Stylistic Approach第20页
        2.2.2 Systemic Functional Approach第20-21页
        2.2.3 Pragmatic Approach第21页
        2.2.4 Cognitive Approach第21-22页
    2.3 Previous Studies on Rhetorical Devices in Ads第22-24页
        2.3.1 Traditional Linguistic Approach第22-23页
        2.3.2 Cognitive Linguistic Approach第23-24页
    2.4 Comment on Previous Study第24-26页
Chapter Three Theoretical Framework第26-34页
    3.1 Introduction第26页
    3.2 Origin and Definition of Construal Theory第26-28页
    3.3 Dimensions of Construal第28-31页
    3.4 Feasibility of Applying Construal Theory to Account of Rhetorical Devices in Cosmetic Ads第31-32页
    3.5 Summary第32-34页
Chapter Four Construal-based Account of Rhetorical Devices in Cosmetic Ads第34-48页
    4.1 Introduction第34页
    4.2 Focusing-based Account of Rhetorical Devices第34-38页
        4.2.1 Focusing-based Account of Parody第34-37页
        4.2.2 Focusing-based Account of Pun第37-38页
    4.3 Prominence-based Account of Rhetorical Devices第38-42页
        4.3.1 Prominence-based Account of Metaphor第39-41页
        4.3.2 Prominence-based Account of Hyperbole第41-42页
    4.4 Perspective-based Account of Rhetorical Devices第42-44页
    4.5 Specificity-based Account of Rhetorical Devices第44-47页
        4.5.1 Specificity-based Account of Parallelism第44-46页
        4.5.2 Specificity-based Account of Repetition第46-47页
    4.6 Summary第47-48页
Chapter Five Conclusion第48-50页
    5.1 Major Findings of This Study第48页
    5.2 Implication and Application of This Study第48-49页
    5.3 Limitation of This Study and Prospects for Future Research第49-50页
Bibliography第50-56页
Acknowledgements第56-57页
Publication第57页

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