| 中文摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| Chapter One Introduction | 第9-14页 |
| ·Motivations of the Study | 第9-10页 |
| ·Significance of the Study | 第10-11页 |
| ·Research Questions | 第11-12页 |
| ·Research Method and Data Collection | 第12-13页 |
| ·Organization of the Thesis | 第13-14页 |
| Chapter Two Literature Review | 第14-25页 |
| ·Theory of Pragmatic Presupposition | 第14-19页 |
| ·Development of Pragmatic Presupposition | 第14-17页 |
| ·Classification of Pragmatic Presupposition | 第17-18页 |
| ·Subjectivity in Pragmatic Preupposition | 第18-19页 |
| ·Advertisement and Advertising Language | 第19-23页 |
| ·Definitions | 第19-20页 |
| ·Pragmatic Presupposition in Advertising | 第20-23页 |
| ·Types of Pragmatic Presupposition Frequently used in Advertising | 第20-21页 |
| ·Previous Studies on Pragmatic Presupposition in Advertising | 第21-23页 |
| ·Infant Product Advertising | 第23页 |
| ·Previous Studies on Infant Product Advertising | 第23-25页 |
| Chapter Three Realization of Persuasive Function in Pragmatic Presupposition | 第25-60页 |
| ·Persuasion through Factive Presupposition | 第25-33页 |
| ·Stating Facts in the Advertised Products | 第26-32页 |
| ·Time-honored Reputation | 第26-27页 |
| ·Popularity and Certification | 第27-29页 |
| ·Element and Technology | 第29-32页 |
| ·Stating Facts about the Potential Customers | 第32-33页 |
| ·Persuasion through Belief Presupposition | 第33-40页 |
| ·Influencing the Attitude towards the Infant Products | 第34-37页 |
| ·Influencing the Consumer's Self-cognition | 第37-39页 |
| ·Influencing the Consummer's Expectations for Infants | 第39-40页 |
| ·Realization of Persuasion through Stative presupposition | 第40-49页 |
| ·Stating Possible States about Infants' Common Diseases or Problems | 第41-43页 |
| ·Stating the Infants' States When Using the Products | 第43-46页 |
| ·Stating Effects after Using the Advertised Products | 第46-49页 |
| ·Persuasion through Behavior Presupposition | 第49-55页 |
| ·Presupposing Customers' Previous Behavior | 第50-52页 |
| ·Presupposing Customers' Current Behavior | 第52-53页 |
| ·Presupposing Customers' Coveted Behavior | 第53-55页 |
| ·Persuasion through Cultural Presupposition | 第55-60页 |
| ·Satisfying Good Wishes for Infants | 第56-58页 |
| ·Satisfying Needs of Target Readers with Specific Culture | 第58-60页 |
| Chapter Four A Constrative Study of Pragmatic Presupposition between theChinese and English IPAs | 第60-69页 |
| ·Similarities and Differences in Factive Presupposition | 第60-62页 |
| ·Similarities and Differences in Belief Presupposition | 第62-64页 |
| ·Similarities and Differences in Stative presupposition | 第64-65页 |
| ·Similarities and Differences in Behavior Presupposition | 第65-67页 |
| ·Similarities and Differences in Using Cultural Presupposition | 第67页 |
| ·The Subjectivity of PP in IPAs | 第67-69页 |
| Chapter Five Conclusion | 第69-72页 |
| ·Main Findings | 第69-70页 |
| ·Implications of the Study | 第70-71页 |
| ·Limitations of the Study and Suggestions for Further Study | 第71-72页 |
| Bibliography | 第72-75页 |
| Acknowledgements | 第75-76页 |
| Appendix | 第76-85页 |
| 个人简历 | 第85-86页 |
| 在学期间的研究成果及发表的学术论文 | 第86页 |
