| Acknowledgements | 第6-7页 |
| 摘要 | 第7-8页 |
| Abstract | 第8页 |
| Chapter One Introduction | 第12-18页 |
| 1.1 Research Background | 第12-13页 |
| 1.2 Significance and Innovation Points of This Thesis | 第13-14页 |
| 1.2.1 Significance | 第13-14页 |
| 1.2.2 Innovation Points | 第14页 |
| 1.3 Research Idea, Methods and Structure | 第14-18页 |
| 1.3.1 Research Idea | 第14-15页 |
| 1.3.2 Research Methods | 第15-16页 |
| 1.3.3 Research Structure | 第16-18页 |
| Chapter Two Literature Overview | 第18-27页 |
| 2.1 Studies of Organizational Internal Communication | 第18-23页 |
| 2.1.1 General Studies of Organizational Internal Communication | 第18-19页 |
| 2.1.2 Formal Communication and Informal Communication | 第19-20页 |
| 2.1.3 Vertical Communication and Horizontal Communication | 第20-21页 |
| 2.1.4 Communication Openness and Communication Satisfaction | 第21-22页 |
| 2.1.5 Differences in Communication | 第22-23页 |
| 2.2 Studies of WeChat | 第23-27页 |
| 2.2.1 Main Functions of WeChat | 第23-24页 |
| 2.2.2 Features of WeChat | 第24-25页 |
| 2.2.3 WeChat’s Applications | 第25-27页 |
| Chapter Three Research Design | 第27-35页 |
| 3.1 Research Framework | 第27-30页 |
| 3.2 Research Hypotheses | 第30-32页 |
| 3.3 Questionnaire | 第32-34页 |
| 3.3.1 Questionnaire Design Process and Its Feasibility | 第32页 |
| 3.3.2 Questionnaire Structure | 第32-34页 |
| 3.4 Reliability and Validity Test | 第34-35页 |
| Chapter Four Data Analysis of WeChat’s Application in OrganizationalInternal Communication | 第35-53页 |
| 4.1 General Analysis of Sample Audiences | 第35-37页 |
| 4.2 General Analysis of WeChat’s Application in Organizational InternalCommunication | 第37-43页 |
| 4.2.1 WeChat’s Application in Different Audiences Segmentation | 第38-41页 |
| 4.2.2 WeChat’s Applications in Various Communication Situations | 第41-43页 |
| 4.3 WeChat’s Application in Organizations and Communication Openness | 第43-45页 |
| 4.3.1 Vertical Communication Openness | 第43-44页 |
| 4.3.2 Horizontal Communication Openness | 第44-45页 |
| 4.4 Wechat’s Application in Organizations and Communication Satisfaction | 第45-51页 |
| 4.4.1 Regression Analysis on Vertical Communication Satisfaction | 第46-49页 |
| 4.4.2 Regression Analysis on Communication Atmosphere | 第49-51页 |
| 4.5 Summary | 第51-53页 |
| Chapter Five Benefits and Challenges of WeChat Communication | 第53-63页 |
| 5.1 Cost, Convenience and Safety of Major Communication Tools | 第53-55页 |
| 5.2 Benefits of WeChat Communication | 第55-59页 |
| 5.2.1 WeChat is Convenient to Communicate Informally | 第56页 |
| 5.2.2 WeChat Has a Low Cost | 第56-57页 |
| 5.2.3 WeChat Helps Group Members to Trust Each Other | 第57-58页 |
| 5.2.4 WeChat Helps to Create a Better Communication Atmosphere withinOrganizations | 第58页 |
| 5.2.5 WeChat Communication Helps to Improve Work Efficiency | 第58-59页 |
| 5.3 Challenges of WeChat Communication | 第59-61页 |
| 5.3.1 WeChat’s Communication Path is Hard to Control | 第59-61页 |
| 5.3.2 Information Transmitted by WeChat is too Segmented for ContinuousWork | 第61页 |
| 5.3.3 Information Leakage Problems | 第61页 |
| 5.3.4 Information on We Chat is Messy | 第61页 |
| 5.4 Suggestions | 第61-63页 |
| Chapter Six Conclusion | 第63-64页 |
| References | 第64-68页 |
| Appendix Questionnaire (English & Chinese) | 第68-75页 |
