| Acknowledgments | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-12页 |
| Chapter 1 Introduction | 第12-16页 |
| ·Research Background | 第12-14页 |
| ·Research Questions | 第14页 |
| ·Thesis Structure | 第14-16页 |
| Chapter 2 Literature Review | 第16-33页 |
| ·Previous Research on Poetic Advertisement | 第16-22页 |
| ·The Definition of Poetic Advertisement | 第16-19页 |
| ·The Characteristics of Poetic Advertisement | 第19-21页 |
| ·The Functions of Poetic Advertisement | 第21-22页 |
| ·Xu Yuanchong' s Systematic Theory | 第22-31页 |
| ·In Range of Ontology—Three Beauty | 第24-27页 |
| ·In Range of Methodology—Three Transformation | 第27-29页 |
| ·In Range of Teleology—San Zhi | 第29-31页 |
| ·The Compatibility of Poetic Ads Translation & Xu's Systematic Theory | 第31-33页 |
| Chapter 3 Analysis on the Application of Xu Yuanchong's Systematic Theory in Poetic Ads Translation | 第33-57页 |
| ·The Reconstruction of Three Beauty in Poetic Ads Translation | 第33-46页 |
| ·In Terms of Sound Beauty | 第33-39页 |
| ·In Terms of Image Beauty | 第39-42页 |
| ·In Terms of Form Beauty | 第42-46页 |
| ·The Utilization of Three Transformation in Poetic Ads Translation | 第46-54页 |
| ·Transformation for Equalization | 第46-48页 |
| ·Transformation for Generalization | 第48-51页 |
| ·Transformation for Particularization | 第51-54页 |
| ·The Interpretation of San Zhi in Poetic Ads Translation | 第54-57页 |
| Chapter 4 The Influence on the Application of Xu's Systematic Theory in Poetic Ads Translation | 第57-65页 |
| ·The Reflection of Xu' s Systematic Theory in Poetic Ads Translation | 第57-62页 |
| ·The Advantages of Three Beauty | 第57-58页 |
| ·The Requirements of Translators | 第58-61页 |
| ·San Zhi—The Ultimate Target of Poetic Ads Translation | 第61-62页 |
| ·The Tendency of Advertisement Translation——Artification | 第62-65页 |
| Chapter 5 Conclusion | 第65-69页 |
| ·Major Findings | 第65-67页 |
| ·Limitations of the Study | 第67页 |
| ·Suggestions for Future Research | 第67-69页 |
| References | 第69-71页 |
