| Acknowledgements | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-11页 |
| Chapter Ⅰ Introduction | 第11-14页 |
| ·Research Background | 第11-12页 |
| ·Research Purpose and Significanc | 第12页 |
| ·Outline of This Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-27页 |
| ·Definition of Rhetoric and Persuasion | 第14-16页 |
| ·Previous Studies on Persuasion | 第16-18页 |
| ·Persuasion Research Abroad | 第16-18页 |
| ·Persuasion Research in China | 第18页 |
| ·Previous Studies on Tourist Advertisement | 第18-27页 |
| ·Media Studies on Tourist Advertisements | 第19-20页 |
| ·Image Construction Studies on Tourist Advertisement | 第20-21页 |
| ·Influence of Effect Studies on Tourist Advertisement | 第21-24页 |
| ·Other Studies on Tourist Advertising | 第24-25页 |
| ·Conclusion of Tourist Advertisement Study | 第25-27页 |
| Chapter 3 Theoretical Framework and Research Design | 第27-38页 |
| ·Theoretical Background of Rhetorical Appeals | 第27-36页 |
| ·Rational Appeal(Logos) | 第28-31页 |
| ·Ethical Appeal(Ethos) | 第31-33页 |
| ·Emotional Appeal(Pathos) | 第33-36页 |
| ·Research Design | 第36-38页 |
| ·Research Questions | 第36-37页 |
| ·Data Collection | 第37页 |
| ·Research Methods | 第37-38页 |
| Chapter 4 A Comparison of Persuasion Between Chinese and English Tourist Ads | 第38-65页 |
| ·The Persuasiveness of Advertisements | 第38-39页 |
| ·An Analysis of Chinese Tourist Advertisements From Aesthetic Perspective | 第39-49页 |
| ·The Development of Aesthetics in China | 第39-42页 |
| ·Using Figures of Speech to Realize Aesthetics | 第42-48页 |
| ·Using Lyric-Prosy Language to Realize Aesthetics | 第48-49页 |
| ·An Analysis of English Tourist Advertisements From Aristotle's Three Appeals | 第49-63页 |
| ·The Rational Appeals | 第50-54页 |
| ·The Ethical Appeals | 第54-56页 |
| ·The Emotional Appeals | 第56-63页 |
| ·Conclusion | 第63-65页 |
| Chapter 5 A Reflection of Foreign Publicity Tourist Advertisements | 第65-80页 |
| ·An Analysis of Audience Difference Between Chinese and Westerner | 第65-66页 |
| ·Problems Existed in Foreign Publicity Tourist Advertisements | 第66-72页 |
| ·The Application of Logos | 第67-69页 |
| ·The Application of Ethos | 第69-70页 |
| ·The Application of Pathos | 第70-72页 |
| ·Some Translation Approaches to Tourist Publicity Advertisements(TPA) | 第72-80页 |
| ·The Principles in Translating TPA | 第72-73页 |
| ·The Strategies in Translating TPA | 第73-80页 |
| Chapter 6 Conclusion | 第80-83页 |
| ·Summery of The Major Findings | 第80-81页 |
| ·Implications of The Study | 第81页 |
| ·Limitations | 第81-83页 |
| Bibliography | 第83-88页 |
| Papers Published During the Study for M. A. Degree | 第88页 |
