| Acknowledgements | 第1-4页 |
| Abstract in Chinese | 第4-6页 |
| Abstract in English | 第6-10页 |
| 1 Introduction | 第10-14页 |
| ·The objective of College English Teaching | 第10-11页 |
| ·The current situations of college English teaching and learning | 第11-13页 |
| ·Why study pragmatic failure | 第13-14页 |
| 2 Literature Review | 第14-22页 |
| ·The definitions of pragmatic failure | 第14-15页 |
| ·The studies on pragmatic failure abroad and in China | 第15-19页 |
| ·Studies abroad | 第15-18页 |
| ·Studies in China | 第18-19页 |
| ·The definitions of pragmatic competence | 第19-20页 |
| ·Why develop pragmatic competence | 第20-22页 |
| 3 A Study on Pragmatic Failures | 第22-43页 |
| ·Pragmatic failures at phonological level | 第22-25页 |
| ·Pragmatic failures at lexical level | 第25-27页 |
| ·Pragmatic failures at syntactic level | 第27-29页 |
| ·Pragmatic failures at discourse level | 第29-34页 |
| ·Pragmatic failures in partial discourse | 第29-33页 |
| ·Pragmatic failures in 'turns' | 第29-31页 |
| ·Pragmatic failures in closing and leave-taking | 第31-32页 |
| ·Pragmatic failures in exchanges | 第32-33页 |
| ·Pragmatic failures in the whole discourse | 第33-34页 |
| ·Pragmatic failures at speech act level | 第34-37页 |
| ·Indirect speech acts | 第35-37页 |
| ·Conventional indirect speech acts | 第36页 |
| ·Non-conventional indirect speech acts | 第36-37页 |
| ·Pragmatic failure and cultural differences | 第37-41页 |
| ·Pragmatic failures and politeness principles | 第37-39页 |
| ·Pragmatic failures and face-saving view | 第39-41页 |
| ·Underlying causes of pragmatic failures | 第41-43页 |
| 4 Implications for College English Teaching | 第43-54页 |
| ·Integrating culture into language class | 第43-47页 |
| ·Integrating English teaching with culture | 第43-47页 |
| ·Providing background information | 第44-45页 |
| ·Creating culture-rich learning environment | 第45-47页 |
| ·Introducing pragmatic knowledge about target language | 第47-52页 |
| ·Introducing the CP and PP | 第47-48页 |
| ·Teaching pragmatic functions of different sentences | 第48-49页 |
| ·Introducing the techniques of avoiding the taboo topics | 第49页 |
| ·Making students aware of the context | 第49-52页 |
| ·Using a pragmatic consciousness-raising approach | 第52-54页 |
| 5 Conclusion | 第54-56页 |
| Bibliography | 第56-60页 |
