| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-14页 |
| CHAPTER ONE INTRODUCTION | 第14-18页 |
| 1.1 Research Background | 第14-15页 |
| 1.2 Rationale of the Present Study | 第15-16页 |
| 1.3 Significance of the Present Study | 第16-17页 |
| 1.4 Research Questions | 第17页 |
| 1.5 Organization of the Thesis | 第17-18页 |
| CHAPTER TWO LITERATURE REVIEW | 第18-25页 |
| 2.1 Previous Studies on Interpersonal Meaning | 第18-22页 |
| 2.1.1 Definition of Interpersonal Meaning | 第18-19页 |
| 2.1.2 Previous Studies on Interpersonal Meaning in Systemic FunctionalGrammar | 第19-21页 |
| 2.1.3 Previous Studies on Interpersonal Meaning Using Corpus-basedApproach | 第21-22页 |
| 2.2 Previous Studies on Online Promotion Texts | 第22-23页 |
| 2.3 Comments on Previous Studies | 第23-25页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第25-38页 |
| 3.1 Halliday's Conceptual Framework | 第25-26页 |
| 3.2 Realization of Interpersonal Meaning | 第26-31页 |
| 3.2.1 Mood | 第26-27页 |
| 3.2.2 Modality | 第27-31页 |
| 3.3 Martin’s Appraisal Theory | 第31-33页 |
| 3.3.1 Affect | 第31-32页 |
| 3.3.2 Judgment | 第32页 |
| 3.3.3 Appreciation | 第32-33页 |
| 3.4 Two Cultural Models | 第33-36页 |
| 3.4.1 Hofstede's Cultural Dimensions | 第33-35页 |
| 3.4.2 Hall’s Cultural Dimensions | 第35-36页 |
| 3.5 Theoretical Framework of the Present Study | 第36-38页 |
| CHAPTER FOUR ANALYSIS AND DISCUSSION | 第38-63页 |
| 4.1 Research Methods | 第38-40页 |
| 4.1.1 Data Collection | 第38页 |
| 4.1.2 Instrument | 第38-39页 |
| 4.1.3 Data Analysis and Analytical Procedures | 第39-40页 |
| 4.2 Analysis of Mood in Chinese and American Cosmetics Online PromotionTexts | 第40-48页 |
| 4.2.1 Analysis of Declaratives | 第40-42页 |
| 4.2.2 Analysis of Interrogatives | 第42-44页 |
| 4.2.3 Analysis of Exclamatives | 第44页 |
| 4.2.4 Analysis of Imperatives | 第44-45页 |
| 4.2.5 Distribution of Mood in Chinese and American Cosmetics OnlinePromotion Texts | 第45-46页 |
| 4.2.6 Discussion: Reasons for the Similarities and Differences | 第46-48页 |
| 4.3 Analysis of Modality in Chinese and American Cosmetics OnlinePromotion Texts | 第48-54页 |
| 4.3.1 Analysis of Low Value Modal Operators | 第48-50页 |
| 4.3.2 Analysis of Median Value Modal Operators | 第50-51页 |
| 4.3.3 Analysis of High Value Modal Operators | 第51-52页 |
| 4.3.4 Distribution of Modal Operators in Chinese and American CosmeticsOnline Promotion Texts | 第52-53页 |
| 4.3.5 Discussion: Reasons for the Similarities and Differences | 第53-54页 |
| 4.4 Analysis of Attitude in Chinese and American Cosmetics Online PromotionTexts | 第54-63页 |
| 4.4.1 Analysis of Affect | 第54-56页 |
| 4.4.2 Analysis of Judgment | 第56-57页 |
| 4.4.3 Analysis of Appreciation | 第57-59页 |
| 4.4.4 Distribution of Attitude in Chinese and American Cosmetics OnlinePromotion Texts | 第59-61页 |
| 4.4.5 Discussion: Reasons for the Similarities and Differences | 第61-63页 |
| CHAPTER FIVE CONCLUSION | 第63-67页 |
| 5.1 Findings | 第63-64页 |
| 5.2 Implications of the Present Study | 第64-65页 |
| 5.3 Limitations of the Present Study | 第65-67页 |
| REFERENCES | 第67-71页 |
