| 摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Chapter One Introduction | 第11-14页 |
| 1.1 The Background of the Research | 第11-12页 |
| 1.2 The Purpose of the Research | 第12页 |
| 1.3 The Significance of the Research | 第12-13页 |
| 1.4 The Organization of the Thesis | 第13-14页 |
| Chapter Two Literature Review | 第14-25页 |
| 2.1 Clarification of Terms | 第14-17页 |
| 2.1.1 Readability | 第14-16页 |
| 2.1.2 Comprehensibility | 第16-17页 |
| 2.2 Previous Studies on Readability | 第17-19页 |
| 2.2.1 Readability Studies Abroad | 第17-18页 |
| 2.2.2 Readability Studies At Home | 第18-19页 |
| 2.3 A Review on Readability Formulas | 第19-24页 |
| 2.3.1 Readability Formulas Abroad | 第19-22页 |
| 2.3.2 Readability Formulas in China | 第22-24页 |
| 2.4 Summary | 第24-25页 |
| Chapter Three Methodology | 第25-37页 |
| 3.1 Research Question | 第25页 |
| 3.2 Data Establishment | 第25-28页 |
| 3.2.1 The Sources of the Analyzed Northwest Specialties | 第26页 |
| 3.2.2 Data Collection of the Analyzed Northwest Specialties | 第26-28页 |
| 3.3 Research Instruments | 第28-35页 |
| 3.4 Procedures of Data Analysis | 第35-37页 |
| Chapter Four Analytical Results and Discussion | 第37-61页 |
| 4.1 Readability test of Goji Berry by Readability formulas | 第37-42页 |
| 4.1.1 Readability Test Result by Flesch Formula | 第39页 |
| 4.1.2 Readability Test Result by New Dale-Chall Formula | 第39-40页 |
| 4.1.3 Readability Test Result by SMOG Formula | 第40页 |
| 4.1.4 Readability Test Result by Gunning fog Formula | 第40-41页 |
| 4.1.5 Readability test result by Spache Readability Formula | 第41-42页 |
| 4.1.6 General Features of English Introduction of Goji Berry | 第42页 |
| 4.2 Readability Test Result of Chinese Red Date by Readability Formulas | 第42-46页 |
| 4.2.1 Readability Test Result by Flesch formula | 第44页 |
| 4.2.2 Readability Test Result by New Dale-Chall formula | 第44-45页 |
| 4.2.3 Readability Test Result by SMOG formula | 第45页 |
| 4.2.4 Readability Test Result by Gunning fog formula | 第45-46页 |
| 4.2.5 Readability Test Result by Spache formula | 第46页 |
| 4.2.6 General features of English Introduction of Chinese Red Date | 第46页 |
| 4.3 Readability test of Rose Bud by Readability Formulas | 第46-50页 |
| 4.3.1 Readability Test Result by Flesch formula | 第48页 |
| 4.3.2 Readability Test Result by New Dale-Chall formula | 第48-49页 |
| 4.3.3 Readability Test Result by SMOG formula | 第49页 |
| 4.3.4 Readability Test Result by Gunning fog formula | 第49页 |
| 4.3.5 Readability test result by Spache Readability Formula | 第49-50页 |
| 4.3.6 General features of English Introduction of Rose Bud | 第50页 |
| 4.4 Readability test of Lily Root by Readability Formulas | 第50-54页 |
| 4.4.1 Readability Test Result by Flesch formula | 第52页 |
| 4.4.2 Readability Test Result by New Dale-Chall formula | 第52-53页 |
| 4.4.3 Readability Test Result by SMOG formula | 第53页 |
| 4.4.4 Readability Test Result by Gunning fog formula | 第53页 |
| 4.4.5 Readability Test Result by Spache formula | 第53-54页 |
| 4.4.6 General features of English Introduction of Lily Root | 第54页 |
| 4.5 Readability test of Potentilla Anserina by Readability Formulas | 第54-58页 |
| 4.5.1 Readability Test Result by Flesch formula | 第56页 |
| 4.5.2 Readability Test Result by New Dale-Chall formula | 第56-57页 |
| 4.5.3 Readability Test Result by SMOG formula | 第57页 |
| 4.5.4 Readability Test Result by Gunning fog formula | 第57页 |
| 4.5.5 Readability test result by Spache Readability Formula | 第57-58页 |
| 4.5.6 General features of English Introduction of Potentilla Anserina | 第58页 |
| 4.6 Summary | 第58-61页 |
| Chapter Five Conclusion | 第61-63页 |
| 5.1 Major Findings of the Research | 第61-62页 |
| 5.2 Limitations of the Research and Suggestions for Further Study | 第62-63页 |
| Acknowledgements | 第63-64页 |
| References | 第64-69页 |
| Appendix Samples of English Introduction of Famous Local Specialties of Northwest China | 第69-70页 |
| Academic Achievements | 第70页 |
