| 摘要 | 第1-5页 |
| Abstract | 第5-10页 |
| Introduction | 第10-16页 |
| Chapter 1 Literature Review | 第16-30页 |
| ·Previous Studies | 第16-20页 |
| ·An Overview of Cosmetic Brand Names | 第20-25页 |
| ·Characteristics of Cosmetic Brand Names | 第21-25页 |
| ·Being Simple and Easy to Pronounce and Memorize | 第22-23页 |
| ·Being Meaningful | 第23页 |
| ·Arousing Desirable Associations | 第23-25页 |
| ·Cosmetic Brand Name's Pragmatic Functions | 第25-29页 |
| ·Distinguishing Function | 第25-27页 |
| ·Informative Function | 第27页 |
| ·Advertising Function | 第27-29页 |
| ·Summary | 第29-30页 |
| Chapter 2 The Theoretical Framework | 第30-49页 |
| ·Language,Culture and Translation | 第31-33页 |
| ·The Adaptation Theory | 第33-47页 |
| ·A General Introduction to the Theory of Adaptation | 第34-45页 |
| ·Language Use as a Process of Choice-Making | 第36-37页 |
| ·The Three Properties of Language | 第37-40页 |
| ·The Four Angles of Investigation | 第40-45页 |
| ·Adaptation Proposed by Verschueren VS Adaptation as a Translation Strategy | 第45-46页 |
| ·Implication of the Theory on Cosmetic Brand Name Translation | 第46-47页 |
| ·Summary | 第47-49页 |
| Chapter 3 Cultural Transfer in Translation | 第49-67页 |
| ·The Definition of Cultural Transfer | 第50-51页 |
| ·Cultural Factors | 第51-55页 |
| ·Custom and Habits | 第51-52页 |
| ·The Value of Brand | 第52-53页 |
| ·Cultural Reflections in Brands | 第53-55页 |
| ·An Analysis of Cultural Transfer | 第55-63页 |
| ·The Necessity of the Transfer | 第55-57页 |
| ·The Classification of the Transfer | 第57-63页 |
| ·Positive Transfer | 第58-59页 |
| ·Negative Transfer | 第59-61页 |
| ·Zero Transfer | 第61-63页 |
| ·The Necessity of Cultural Adaptation | 第63-65页 |
| ·Summary | 第65-67页 |
| Chapter 4 Adaptation in the Cosmetic Brand NameTranslation | 第67-89页 |
| ·The Explanatory Power of Adaptation Theory for Translation | 第67-70页 |
| ·Translation as a Process of Choice-making | 第67-68页 |
| ·Translation as a Process of Adaptation | 第68-70页 |
| ·Dynamic Adaptation to Characteristics of Products | 第70-72页 |
| ·Dynamic Adaptation to Context | 第72-80页 |
| ·Adaptation to the Mental World | 第73-76页 |
| ·Adaptation to Consumers' Cognitive Psychology | 第73-74页 |
| ·Adaptation to Consumers' Needs and Desires | 第74-76页 |
| ·Adaptation to the Social World | 第76-80页 |
| ·Adaptation to National Traits and Values | 第76-79页 |
| ·Adaptation to Social Settings and Institutions | 第79-80页 |
| ·Dynamic Adaptation to Structure | 第80-87页 |
| ·Structural Adaptation at the Phonetic Level | 第80-82页 |
| ·Structural Adaptation at the Lexical Level | 第82-84页 |
| ·Structural Adaptation at the Rhetoric Level | 第84-85页 |
| ·A Survey of Adaptation to Structural Features | 第85-87页 |
| ·Adaptation and Cultural Transfer | 第87-89页 |
| Conclusion | 第89-93页 |
| Notes | 第93-94页 |
| Bibliography | 第94-100页 |
| Acknowledgements | 第100-101页 |
| 攻读硕士学位期间主要研究成果 | 第101页 |
