| 摘要 | 第1-7页 |
| Abstract | 第7-12页 |
| Introduction | 第12-23页 |
| ·Research Questions | 第12-13页 |
| ·Objectives of the Project | 第13-14页 |
| ·Literature Review | 第14-23页 |
| ·Studies on Brand Name Translation Abroad | 第14-16页 |
| ·Studies on Brand Name Translation in China | 第16-19页 |
| ·Problems with the Previous Studies on Brand Name Translation | 第19-20页 |
| ·Research on DTS in China | 第20-23页 |
| Chapter 1 A Brief Introduction to DTS | 第23-33页 |
| ·The Origin and Development of DTS | 第23-26页 |
| ·A General Survey of Translation Norm Theory | 第26-28页 |
| ·Methodology of DTS and Corpus Approach | 第28-32页 |
| ·Methodology of DTS | 第28-29页 |
| ·The Corpus Approach | 第29-32页 |
| ·Merits of DTS | 第32-33页 |
| Chapter 2 Overview of Cosmetic Brand Names | 第33-39页 |
| ·Definition of Brand Names | 第33-34页 |
| ·Formation of Cosmetic Brand Names | 第34-37页 |
| ·Functions of Cosmetic Brand Names | 第37-39页 |
| Chapter 3 DTS' Enlightenment on the Chinese Translation Study ofForeign Cosmetic Brand Names | 第39-44页 |
| ·Considering Target Text as Center to Study | 第39-42页 |
| ·The Conformity to Translation Norms in the Process of Chinese Translation of Foreign Cosmetic Brand Names | 第42-44页 |
| Chapter 4 A Corpus-based Analysis of Chinese translation Cases ofForeign Cosmetic Brand Names | 第44-80页 |
| ·Corpus Design and Operations in the Research | 第44-46页 |
| ·Data Collecting | 第44-45页 |
| ·The Validity of Samples | 第45页 |
| ·The Size of Database | 第45-46页 |
| ·The Corpus-based Operations | 第46页 |
| ·A Corpus-based Analysis | 第46-64页 |
| ·Chinese Characters of High Frequency | 第46-56页 |
| ·The Total Syllables | 第56-61页 |
| ·The Characteristics of Level and Oblique Tones | 第61-64页 |
| ·A Hypothesis of Translation Universal | 第64-80页 |
| ·Catering to the Socio-cultural Background of the Target Text | 第65-73页 |
| ·Catering to the Consumption Psychology of Readership of the Target Text | 第73-80页 |
| Chapter 5 Conformity to Translation Norms in Chinese TranslationProcess of Foreign Cosmetic Brand Names | 第80-86页 |
| ·Conformity to Traditional Thought Norm | 第80-81页 |
| ·Conformity to Consumer Psychology Norm | 第81-82页 |
| ·Conformity to Thought Pattern Norm | 第82-83页 |
| ·Conformity to Cultural Image Norm | 第83-86页 |
| Conclusion | 第86-90页 |
| Notes | 第90-91页 |
| Bibliography | 第91-95页 |
| Appendix | 第95-131页 |
| Acknowledgements | 第131页 |
