| Acknowledgements | 第4-10页 |
| Abstract | 第10-12页 |
| 内容摘要 | 第13-15页 |
| Chapter One Introduction | 第15-22页 |
| 1.1 Background of the Study | 第15-17页 |
| 1.2 Research Objectives and Questions | 第17-18页 |
| 1.3 Data Collection and Methodology | 第18-20页 |
| 1.4 Organization of This Thesis | 第20-22页 |
| Chapter Two Literature Review | 第22-31页 |
| 2.1 Previous Studies on Advertising Copies | 第22-26页 |
| 2.1.1 Definition of Advertising Copies | 第22-23页 |
| 2.1.2 Previous Studies on Advertising Copies | 第23-26页 |
| 2.2 Previous Studies on Fashion Advertising Copies | 第26-27页 |
| 2.3 Previous Studies on Appraisal Theory and Its Application on Advertising Copies | 第27-28页 |
| 2.4 Previous Studies on Critical Discourse Analysis and Its Application on Advertising Copies | 第28-29页 |
| 2.5 Summary | 第29-31页 |
| Chapter Three Theoretical Framework | 第31-50页 |
| 3.1 Appraisal Theory | 第31-42页 |
| 3.1.1 Attitude | 第33-37页 |
| 3.1.1.1 Affect | 第33-35页 |
| 3.1.1.2 Judgment | 第35-36页 |
| 3.1.1.3 Appreciation | 第36-37页 |
| 3.1.2 Engagement | 第37-41页 |
| 3.1.2.1 Dialogic Contract | 第37-39页 |
| 3.1.2.2 Dialogic Expand | 第39-41页 |
| 3.1.3 Graduation | 第41-42页 |
| 3.1.3.1 Force | 第42页 |
| 3.1.3.2 Focus | 第42页 |
| 3.2 Critical Discourse Analysis | 第42-49页 |
| 3.2.1 Definition of Critical Discourse Analysis | 第42-44页 |
| 3.2.2 Key Concepts in Critical Discourse Analysis | 第44-46页 |
| 3.2.2.1 Critical | 第44页 |
| 3.2.2.2 Ideology | 第44-45页 |
| 3.2.2.3 Power | 第45-46页 |
| 3.2.3 Fairclough's Three-dimensional Model | 第46-49页 |
| 3.2.3.1 Description | 第47页 |
| 3.2.3.2 Interpretation | 第47-48页 |
| 3.2.3.3 Explanation | 第48-49页 |
| 3.3 Summary | 第49-50页 |
| Chapter Four Data Analysis and Discussion | 第50-89页 |
| 4.1 Characteristics of Advertising Copies in Female Fashion Magazines | 第50-53页 |
| 4.1.1 The Initial Stage | 第52页 |
| 4.1.2 The Present Stage | 第52-53页 |
| 4.2 Statistic Analysis of Appraisal Resources in Fashion Advertising Copies in Female Fashion Magazines | 第53-56页 |
| 4.2.1 The Initial Stage | 第53-54页 |
| 4.2.2 The Present Stage | 第54-56页 |
| 4.3 Description of Appraisal Resources in Fashion AdvertisingCopies in Female Fashion Magazines | 第56-79页 |
| Fashion Magazines | 第56页 |
| 4.3.1 The Initial Stage | 第56-69页 |
| 4.4.1.1 Attitude Resources | 第57-62页 |
| 4.3.1.2 Engagement Resources | 第62-67页 |
| 4.3.1.3 Graduation Resources | 第67-69页 |
| 4.3.2 The Present Stage | 第69-79页 |
| 4.3.2.1 Attitude Resources | 第69-74页 |
| 4.3.2.2 Engagement Resources | 第74-79页 |
| 4.3.2.3 Graduation Resources | 第79页 |
| 4.4 Interpretation of Appraisal Resources in Fashion Advertising Copies in Chinese Female Fashion Magazines | 第79-82页 |
| 4.4.1 What is Going on? | 第80-81页 |
| 4.4.2 Who is Involved and in What Relations? | 第81-82页 |
| 4.4.3 The Role of Language Reflected in What is Going on | 第82页 |
| 4.5 Explanation of Appraisal Resources in Fashion Advertising Copies in Chinese Female Fashion Magazines | 第82-86页 |
| 4.5.1 The Socio-cultural Context | 第83-85页 |
| 4.5.2 The Power Relations | 第85-86页 |
| 4.6 Comparative Analysis of Appraisal Resources in Fashion Advertising Copies in Chinese Fashion Magazines in the Two Periods | 第86-89页 |
| 4.6.1 Description | 第87页 |
| 4.6.2 Interpretation | 第87-88页 |
| 4.6.3 Explanation | 第88-89页 |
| Chapter Five Conclusion | 第89-93页 |
| References | 第93-97页 |
| Appendix 1 25 Sample Texts with Appraisal Resources in the Initial Stage in the 1990s Identified | 第97-103页 |
| Appendix 2 25 Sample Texts with Appraisal Resources in the Present Stage (2012-2014)Identified | 第103-109页 |
