| 摘要 | 第1-7页 |
| Abstract | 第7-14页 |
| Introduction | 第14-18页 |
| Chapter 1 Literature Review | 第18-33页 |
| ·The Background and Development of Skopos theory | 第18-23页 |
| ·Background of Skopos theory | 第18-20页 |
| ·The Presentation and Development of Skoposthery | 第20-23页 |
| ·Principal Theories of Skopos theory | 第23-26页 |
| ·Skopos Rules | 第23-24页 |
| ·Intratextual Coherence | 第24-25页 |
| ·Intertextual Coherence | 第25-26页 |
| ·Translation Brief | 第26页 |
| ·Definition of Translation in Skopos theory | 第26-27页 |
| ·The Importance of Translator | 第27-29页 |
| ·The Translatability of Advertising | 第29-33页 |
| Chapter 2 Characteristics of Advertising and Advertising Language | 第33-62页 |
| ·The Definition of Advertising | 第33-35页 |
| ·Classification of Advertising | 第35页 |
| ·Purpose and Functions of Advertising | 第35-38页 |
| ·Linguistic Features of Advertising English | 第38-62页 |
| ·Lexical Features of Advertising Language | 第38-45页 |
| ·Syntactic Features of Advertising Language | 第45-53页 |
| ·Rhetorical Features of Advertising Language | 第53-62页 |
| Chapter 3 Cultural Properties of Advertising Language | 第62-77页 |
| ·The Definition of Culture | 第62-63页 |
| ·Relation Between Language and Culture | 第63-65页 |
| ·Cultural Differences in Advertising Language | 第65-77页 |
| ·Individual Orientation VS Group Orientation | 第66-70页 |
| ·Governmental Authority Orientation VS Scientific Evidence Orientation | 第70-71页 |
| ·Homesickness VS Migration | 第71-75页 |
| ·The Differences Between Colors and Numbers | 第75-77页 |
| Chapter 4 Basic Strategies for Advertising Iranslation in View of Cultural Differences Enlightened by Skopos theory | 第77-98页 |
| ·Theoretic Analysis | 第77-81页 |
| ·Application of Skopos theory to Advertising Translation in View of Cultural Barriers | 第81-98页 |
| ·Free Transfer | 第85-95页 |
| ·Addition | 第85-88页 |
| ·Abridgement | 第88-90页 |
| ·Parody | 第90-93页 |
| ·Adaptation | 第93-95页 |
| ·Literal Transfer | 第95-98页 |
| Conclusion | 第98-103页 |
| Notes | 第103-107页 |
| Bibliography | 第107-112页 |
| Acknowledgements | 第112-113页 |
| 攻读学位期间主要的研究成果 | 第113页 |
