| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| Chapter 1 Introduction | 第12-15页 |
| 1.1 Background of the Study | 第12-13页 |
| 1.2 Purpose of the Study | 第13页 |
| 1.3 Significance of the Study | 第13-14页 |
| 1.4 Structure of the Thesis | 第14-15页 |
| Chapter 2 Literature Review | 第15-24页 |
| 2.1 A Brief Survey of Dating Advertisement | 第15-20页 |
| 2.1.1 Definition of Dating Advertisement | 第15-16页 |
| 2.1.2 Previous Studies on Dating Advertisements at home and abroad | 第16-19页 |
| 2.1.3 Comment on Previous Studies on Dating Advertisement | 第19-20页 |
| 2.2 Previous Studies on Appraisal Theory | 第20-24页 |
| 2.2.1 Previous Studies on Appraisal Theory abroad | 第20-21页 |
| 2.2.2 Previous Studies on Appraisal Theory in China | 第21-23页 |
| 2.2.3 Comment on Previous Studies on Appraisal Theory | 第23-24页 |
| Chapter 3 Theoretical Framework: Attitude System in Appraisal Theory | 第24-40页 |
| 3.1 An Overview of Appraisal Theory | 第24-26页 |
| 3.2 Subcategory of Attitude | 第26-37页 |
| 3.2.1 Affect | 第27-32页 |
| 3.2.1.1 Classification of Affect | 第28-31页 |
| 3.2.1.2 Realization of Affect | 第31-32页 |
| 3.2.2 Judgement | 第32-35页 |
| 3.2.2.1 Classification of Judgement | 第32-33页 |
| 3.2.2.2 Realization of Judgement | 第33-35页 |
| 3.2.3 Appreciation | 第35-37页 |
| 3.2.3.1 Classification of Appreciation | 第35-36页 |
| 3.2.3.2 Realization of Appreciation | 第36-37页 |
| 3.3 The Interaction of Affect, Judgement and Appreciation | 第37-38页 |
| 3.4 The Analytical Framework for the Present Study | 第38-40页 |
| Chapter 4 Contrastive Analysis of Attitudinal Resources in OEDAs and OCDAs | 第40-62页 |
| 4.1 Research Methods and Data Collection | 第40-41页 |
| 4.2 Research Procedures | 第41页 |
| 4.3 Attitude in Online English Dating Advertisements | 第41-43页 |
| 4.4 Attitude in Online Chinese Dating Advertisements | 第43-45页 |
| 4.5 Attitude Analysis | 第45-58页 |
| 4.5.1 Affect in OEDAs and OCDAs | 第48-51页 |
| 4.5.1.1 Similarities and Differences of Affect between OEDAs and OCDAs | 第48-51页 |
| 4.5.1.2 Similarities and Differences of Affect between Genders | 第51页 |
| 4.5.2 Judgement in OEDAs and OCDAs | 第51-54页 |
| 4.5.2.1 Similarities and Differences of Judgement between OEDAs and OCDAs | 第52-54页 |
| 4.5.2.2 Similarities and Differences of Judgement between Genders | 第54页 |
| 4.5.3 Appreciation in OEDAs and OCDAs | 第54-58页 |
| 4.5.3.1 Similarities and Differences of Appreciation between OEDAs and OCDAs | 第55-58页 |
| 4.5.3.2 Similarities and Differences of Appreciation between Genders | 第58页 |
| 4.6 Reasons for the Similarities and Differences | 第58-62页 |
| Chapter 5 Conclusion | 第62-66页 |
| 5.1 Major Findings | 第62-64页 |
| 5.2 Implications of the Study | 第64页 |
| 5.3 Limitations of the Study and Suggestions for Further Study | 第64-66页 |
| References | 第66-70页 |
| Appendix | 第70-71页 |
| Academic Achievements | 第71-72页 |
| Acknowledgements | 第72页 |
