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英汉化妆品广告语篇人际意义实现的对比分析

ACKNOWLEDGEMENTS第5-6页
ABSTRACT第6-7页
摘要第8-10页
CONTENTS第10-12页
LIST OF ABBREVIATIONS第12-13页
LIST OF TABLES第13-14页
LIST OF FIGURES第14-15页
CHAPTER ONE INTRODUCTION第15-19页
    1.1 Research Topic第15页
    1.2 Rationale for the Study第15-17页
    1.3 Significance of the Study第17-18页
    1.4 Research Questions第18页
    1.5 Organization of the Thesis第18-19页
CHAPTER TWO LITERATURE REVIEW第19-31页
    2.1 Previous Studies on Interpersonal Meaning第19-25页
        2.1.1 Interpersonal Meaning in Rhetoric第19-20页
        2.1.2 Interpersonal Meaning in Philosophy第20页
        2.1.3 Interpersonal Meaning in Sociolinguistics第20-21页
        2.1.4 Interpersonal Meaning in Systemic Functional Grammar第21-25页
    2.2 Previous Studies on Advertising Texts第25-29页
        2.2.1 Definition of Advertising第25-26页
        2.2.2 Studies on Cosmetics Advertising Texts第26-27页
        2.2.3 Studies on Interpersonal Meaning in Cosmetics Advertising Texts第27页
        2.2.4 Studies on Cosmetics Advertising Texts from Cultural & Social Perspective第27-29页
    2.3 Comments on Related Studies第29-31页
CHAPTER THREE THEORETICAL FRAMERWORK AND RESEARCH METHODS第31-47页
    3.1 Halliday's Framework第31-39页
        3.1.1 Mood第32-34页
        3.1.2 Modality第34-38页
        3.1.3 Person System第38-39页
    3.2 Marin'sAppraisal Theory第39-42页
        3.2.1 Attitude第39-40页
        3.2.2 Engagement第40-41页
        3.2.3 Graduation第41-42页
    3.3 Theoretical Framework and Analytical Procedures of This Thesis第42-43页
    3.4 Research Methods第43-47页
        3.4.1 Data Collection第43-44页
        3.4.2 Data Analysis第44-47页
CHAPTER FOUR ANALYSIS AND DISCUSSION第47-83页
    4.1 Analysis of Mood in Chinese and English Cosmetics Advertising Texts第47-54页
        4.1.1 Declaratives第47-49页
        4.1.2 Interrogatives第49-50页
        4.1.3 Exclamatives第50-51页
        4.1.4 Imperatives第51-52页
        4.1.5 Distribution of Mood in CCAs and ECAs第52页
        4.1.6 Discussion第52-54页
    4.2 Analysis of Modality in CCAs and ECAs第54-60页
        4.2.1 Low Value Modal Operators第54-56页
        4.2.2 Median Value Modal Operators第56-57页
        4.2.3 High Value Modal Operators第57-58页
        4.2.4 Distribution of Modal Operators in CCAs and ECAs第58-59页
        4.2.5 Discussion第59-60页
    4.3 Analysis of Person System in CCAs and ECAs第60-65页
        4.3.1 The First Person Pronouns第60-61页
        4.3.2 The Second Person Pronouns第61-62页
        4.3.3 The Third Person Pronouns第62-63页
        4.3.4 Distribution of Pronouns in CCAs and ECAs第63-64页
        4.3.5 Discussion第64-65页
    4.4 Analysis of Appraisal System in CCAs and ECAs第65-83页
        4.4.1 Attitude第66-71页
        4.4.2 Engagement第71-78页
        4.4.3 Graduation第78-83页
CHATPER FIVE CONCLUSION第83-89页
    5.1 Findings第83-86页
    5.2 Implications of the Study第86-87页
    5.3 Limitations of the Study第87-89页
REFERENCES第89-95页
APPENDIX第95-105页
在校期间发表论文清单第105页

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