| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-9页 |
| Introduction | 第9-12页 |
| Chapter One Literature Review | 第12-26页 |
| ·Previous Studies on the Tourist Publicity Text | 第12-17页 |
| ·Research from a Methodological Perspective | 第12-13页 |
| ·Research on the Comparative Study of Chinese and English Tourist Publicity Texts | 第13-14页 |
| ·Research from a Cross-cultural Perspective | 第14页 |
| ·Research on Errors in the Translation of Tourist Publicity Texts | 第14-15页 |
| ·Research from a Functionalist Perspective | 第15-17页 |
| ·A Functionalist Theoretical Framework: the Skopos Theory | 第17-26页 |
| ·An Overview of the Functionalist Approach | 第17-19页 |
| ·Development of the Skopos Theory | 第19-26页 |
| Chapter Two An Overview of Tourist Publicity Texts | 第26-30页 |
| ·A Study on Tourist Publicity Texts | 第26-28页 |
| ·Definition of Publicity Materials | 第26-27页 |
| ·Definition of Tourist Publicity Texts | 第27-28页 |
| ·Significance of Translation of Tourist Publicity Texts | 第28-30页 |
| Chapter Three A Study on the Translation of Tourist Publicity Texts | 第30-43页 |
| ·Functions of Tourist Publicity Texts | 第30-33页 |
| ·Informative Function | 第31-32页 |
| ·Vocative Function | 第32-33页 |
| ·Purpose of Translation of Tourist Publicity Texts | 第33-34页 |
| ·Three Rules in the Translation of Tourist Publicity Texts | 第34-37页 |
| ·Existing Problems in the Translation of Tourist Publicity Texts | 第37-43页 |
| ·Pragmatic Errors | 第37-39页 |
| ·Cultural Errors | 第39-41页 |
| ·Linguistic Errors | 第41-43页 |
| Chapter Four Translation Strategies for Tourist Publicity Texts | 第43-59页 |
| ·Translation Brief of Tourist Publicity Texts | 第43-45页 |
| ·Definition of Translation Brief | 第43-44页 |
| ·Translation Brief of Tourist Publicity Texts | 第44-45页 |
| ·Suggested Translation Strategies for Tourist Publicity Texts | 第45-59页 |
| ·Translation Strategies for Culture-loaded Tourist Publicity Texts | 第46-50页 |
| ·Translation Strategies for Scenic-spot Publicity Texts | 第50-53页 |
| ·Translation Strategies for Revolution-enrichment Tourist Publicity Texts | 第53-59页 |
| Chapter Five Conclusion | 第59-61页 |
| Bibliography | 第61-65页 |
