| Acknowledgements | 第1-4页 |
| Abstract | 第4-6页 |
| 内容摘要 | 第6-9页 |
| Chapter One Introduction | 第9-12页 |
| ·Significance of the research | 第9-10页 |
| ·Research objective | 第10页 |
| ·General organization | 第10-12页 |
| Chapter Two Literature Review | 第12-22页 |
| ·Related terms | 第12-16页 |
| ·Cultural imagery | 第12-14页 |
| ·Transfer | 第14页 |
| ·Imagery transfer in tourist brochures | 第14-16页 |
| ·Related researches | 第16-18页 |
| ·Related researches abroad | 第16-17页 |
| ·Related researches in China | 第17-18页 |
| ·Relevance theory | 第18-22页 |
| ·Context | 第18-20页 |
| ·The principle of relevance | 第20-21页 |
| ·Optimal relevance | 第21-22页 |
| Chapter Three Transfer of Cultural Imagery in Tourist Brochures from the Perspective of Relevance Theory | 第22-37页 |
| ·Relevance-theoretic approach to translation of tourist brochures | 第22-27页 |
| ·Strategies of transferring cultural imagery | 第27-37页 |
| ·Adjusting imagery by domestication | 第28-33页 |
| ·Deleting the image while keeping its connotation | 第29-31页 |
| ·Adding an image by domestication | 第31-32页 |
| ·Replacing the image with a ready one in the target language | 第32-33页 |
| ·Keeping imagery by foreignization | 第33-37页 |
| ·Reproducing the imagery by literal translation | 第33-34页 |
| ·Reproducing the imagery by subsidiary notes | 第34-35页 |
| ·Reproducing the imagery by transliteration with supplementary explanation | 第35-37页 |
| Chapter Four A Case Study | 第37-49页 |
| ·An introduction to the case | 第37-38页 |
| ·Transfer of cultural imagery in the tourist brochure of Hangzhou | 第38-49页 |
| ·Cultural imagery transferred by foreignization | 第38-44页 |
| ·Beauty Xi Zi at her best | 第38-39页 |
| ·Lotus in Breeze in Quyuan Garden | 第39-41页 |
| ·Miles of Pines in Mist | 第41-42页 |
| ·Yiguan Tomb | 第42-43页 |
| ·Eight Trigram Field | 第43-44页 |
| ·Cultural imagery transferred by domestication | 第44-49页 |
| ·Stone Pavilion for Peace | 第44-45页 |
| ·A Step Away from the Western Paradise | 第45-46页 |
| ·Prefecture | 第46-47页 |
| ·Above is Paradise, below are Suzhou and Hangzhou | 第47-49页 |
| Chapter Five Conclusion | 第49-52页 |
| ·Concluding remarks | 第49-50页 |
| ·Limitations of this research & suggestions for further studies | 第50-52页 |
| Bibliography | 第52-54页 |
