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企业官方微博中的面子策略研究--以农夫山泉官方微博为例

摘要第4-5页
Abstract第5-6页
Chapter 1 Introduction第9-16页
    1.1 Research Background第9-13页
    1.2 Research Objective第13页
    1.3 Research Significance第13-14页
    1.4 Thesis Organization第14-16页
Chapter 2 Literature Review第16-39页
    2.1 Theoretical Research on Face and Face-work第16-25页
        2.1.1 Theory of Face and Face-work by Goffman第16-18页
        2.1.2 Positive and Negative Face by Brown & Levinson第18-20页
        2.1.3 Face Negotiation Theory by Ting-Toomey第20-22页
        2.1.4 Face-work Model by Penman第22-25页
    2.2 Studies of Chinese Face and Face-work第25-34页
        2.2.1 Categorization of the Chinese Face by Hu第26-27页
        2.2.2 Conceptualization of the Chinese Face by Ho第27-28页
        2.2.3 Social Constructionist Conceptualization of Lian/Mian by Jia第28-30页
        2.2.4 Variation of Face-work in the Chinese Culture Context第30-34页
    2.3 Critical Overviewing and Theoretical Framework第34-39页
Chapter 3 Methodology第39-47页
    3.1 Research Subject第40-42页
    3.2 Research Questions第42页
    3.3 Data Collection第42-44页
    3.4 Data Analysis第44-47页
Chapter 4 Results and Discussions第47-71页
    4.1 Face-work Strategies for Face Enhancing第51-60页
        4.1.1 Enhancing Positive Face第52-58页
        4.1.2 Enhancing Negative Face第58-60页
    4.2 Face-work strategies for Face Protecting第60-65页
        4.2.1 Protecting Positive Face Strategies第60-63页
        4.2.2 Protecting Negative Face Strategies第63-65页
    4.3 Face-work Strategies for Face Threatening第65-69页
        4.3.1 Threatening Positive Face第65-67页
        4.3.2 Threatening Negative Face Strategies第67-69页
    4.4 Face-work Strategies for Face Aggravating第69-71页
Chapter 5. Conclusion第71-78页
    5.1 Summary of Findings第71-76页
    5.2 Limitations of this study第76-78页
References第78-82页
Acknowledgements第82-83页

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