| ABSTRACT | 第2-3页 |
| 摘要 | 第4-5页 |
| 中文文摘 | 第5-10页 |
| CHAPTER ONE INTRODUCTION | 第10-18页 |
| 1.1 AN INSIGHT INTO THE TITLE | 第10-13页 |
| 1.2 RESEARCH BACKGROUND AND TOPIC CHOOSING PURPOSE | 第13-16页 |
| 1.3 RESEARCH METHODOLOGY | 第16-17页 |
| 1.4 INNOVATIONAL PART | 第17-18页 |
| CHAPTER TWO THE RELEVANT LITERATURE REVIEW | 第18-32页 |
| 2.1 CONCEPT DEFINITION | 第18-23页 |
| 2.1.1 Crisis Discourse | 第18-20页 |
| 2.1.2 Crisis Discourse Rhetoric | 第20-23页 |
| 2.2 THE DEVELOPMENT OF RHETORIC | 第23-32页 |
| 2.2.1 Classical Rhetoric School:Logos,Ethos,Pathos | 第23-27页 |
| 2.2.2 Modern Rhetoric School:Identity,Instinct,Drama | 第27-32页 |
| CHAPTER THR E THE DEVELOPMENT OF THE MICRO-BLOG AND THE ESSENTIALFEATURES OF THE PUBLIC CRISIS COMMUNICATION | 第32-42页 |
| 3.1 THE DEFINITION OF MICRO-BLOG | 第32-33页 |
| 3.1.1 The Definition of Micro-blog | 第32页 |
| 3.1.2 Four Ways of Micro Communication of Micro-blog | 第32-33页 |
| 3.2 THE DEVELOPMENT OF MICRO-BLOG IN CHINA | 第33-34页 |
| 3.3 THE BASIC FEATURES OF THE PUBLIC CRISIS COMMUNICATION ON MICRO-BLOG | 第34-38页 |
| 3.3.1 The Features of the Transmitting Content | 第35-36页 |
| 3.3.2 The Characters of the Transmitter and the Receiver | 第36-37页 |
| 3.3.3 The Characters of the Transmitting Channel | 第37-38页 |
| 3.4 THE CLASSIFICATION OF THE GOVERNMENTAL MICRO-BLOG | 第38-42页 |
| CHAPTER FOUR THE STUDY UPON THE PUBLIC CRISIS COMMUNICATION AND THECRISIS DISCOURSE RHETORIC CONSTRUCTION | 第42-62页 |
| 4.1 THE EXPRESSION OF THE CRISIS DISCOURSE | 第42-46页 |
| 4.1.1 Information about How to Identify the Crisis | 第42-43页 |
| 4.1.2 Information of the Crisis Management | 第43-44页 |
| 4.1.3 Emotional Information of the Crisis | 第44-45页 |
| 4.1.4 Response Strategy of the Crisis | 第45-46页 |
| 4.2 THE SUMMARIZATION OF THE CRISIS COMMUNICATION EFFECT | 第46-47页 |
| 4.2.1 The Effect of the Public Crisis Communication | 第46页 |
| 4.2.2 The Effect of the Public Crisis Communication on the Micro-blog | 第46-47页 |
| 4.3 CASE STUDY WITH THE RHETORIC STRATEGY-TAKING THE BEIJING HEAVY RAIN AS AN EXAMPLE | 第47-62页 |
| 4.3.1 Content Analysis | 第48-51页 |
| 4.3.2 Analysis upon the Expression | 第51-52页 |
| 4.3.3 One Dimension of the Communicational Effect-Number of the Reposts | 第52-53页 |
| 4.3.4 Stereos Dimension of the Communicational Effect-Repost+Comment | 第53-60页 |
| 4.3.5 Crisis Discourse Rhetoric and Communicational Effect | 第60-62页 |
| CHAPTER FIVE THE CRISIS COMMUNICATIONAL RHETORIC STRATEGY OF THEGOVERNMENTAL MICRO-BLOG | 第62-66页 |
| 5.1 THE ADMIN PRINCIPAL OF THE GOVERNMENTAL MICRO-BLOG | 第62-63页 |
| 5.2 THE OPERATION STATUS OF THE GOVERNMENTAL MICRO-BLOG | 第63-64页 |
| 5.3 THE DISCOURSE RHETORIC STRATEGY DURING CRISIS COMMUNICATION | 第64-66页 |
| CHAPTER SIX CONCLUSION | 第66-68页 |
| REFERENCES | 第68-72页 |
| ACKNOWLEDGEMENT | 第72-74页 |
| 个人简历 | 第74-77页 |
