| Acknowledgements | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-8页 |
| Chapter One Introduction | 第11-15页 |
| 1.1 An overview:aderttisement, metaphor and relevance theory | 第11-13页 |
| 1.2 The framework of the thesis | 第13-15页 |
| Chapter Two Literature review of related notions | 第15-26页 |
| 2.1 A general survey of advertisement | 第15-19页 |
| 2.1.1 Definitions of advertisement | 第15-16页 |
| 2.1.2 Functions of advertisement and its related translation strategies | 第16-17页 |
| 2.1.3 Language features of advertisement and its related translation strategies | 第17-19页 |
| 2.2 A detailed investigation of metaphor | 第19-24页 |
| 2.2.1 Definitions and developments of metaphor | 第19-22页 |
| 2.2.2 Classifications of metaphor | 第22-23页 |
| 2.2.3 Functions of metaphor in advertisements | 第23-24页 |
| 2.3 The importance of metaphor in advertisement:a cognitive perspective | 第24-26页 |
| Chapter Three Translation of metaphor in English advertisement underrelevance theory | 第26-33页 |
| 3.1 A review of related notions of relevance theory | 第26-28页 |
| 3.1.1 Cognitive environment | 第26-27页 |
| 3.1.2 Contextual effect | 第27页 |
| 3.1.3 Optimal relevance | 第27-28页 |
| 3.2 The applicability of relevance theory to translation | 第28-29页 |
| 3.3 Comprehending metaphor in English advertisement under relevance theory | 第29-33页 |
| 3.3.1 Relevant explanation of metaphor production and comprehension | 第30-31页 |
| 3.3.2 Metaphor as ostensive-inferential communication | 第31页 |
| 3.3.3 Metaphor as a loose talk | 第31-33页 |
| Chapter Four Strategies of metaphor translation in English advertisementunder the principle of relevance theory --- a case study | 第33-42页 |
| 4.1 Reconstructing the same metaphor in the target language | 第34-35页 |
| 4.2 Replacing the image in the source language by a standard image in the target language | 第35-37页 |
| 4.3 Compensating the gap between the source language and the target language | 第37-39页 |
| 4.4 Condensing the source text | 第39-40页 |
| 4.5 Dynamic combination | 第40-42页 |
| Chapter Five Conclusions | 第42-44页 |
| 5.1 Major findings and implications | 第42-43页 |
| 5.2 Recommendations for further research | 第43-44页 |
| Bibliography | 第44-45页 |
