| 摘要 | 第1-6页 |
| Abstract | 第6-11页 |
| Introduction | 第11-15页 |
| Chapter One An Overview of Trademark | 第15-31页 |
| ·Definition of "Trademark" | 第15-16页 |
| ·The Nature and Characteristics of Trademarks | 第16-22页 |
| ·Classification of Trademarks | 第22-30页 |
| ·Proper Name Trademarks | 第23-25页 |
| ·Common Word Trademarks | 第25-26页 |
| ·Numeral and Profession Trademarks | 第26-27页 |
| ·Coined Word Trademarks | 第27-30页 |
| ·Summary | 第30-31页 |
| Chapter Two Related Studies on Trademark and Its Translation | 第31-41页 |
| ·An Intercultural Approach to the Study of Trademarks | 第31-35页 |
| ·A Consumer Psychology Approach to the Translation of Trademarks | 第35-37页 |
| ·A Functionalist Approach to the Translation of Trademarks | 第37-41页 |
| Chapter Three The Theoretical Framework: Functional Equivalence | 第41-53页 |
| ·Definition of Function | 第41-42页 |
| ·Functions of Language | 第42-45页 |
| ·Basic Functions of Trademarks | 第45-47页 |
| ·Functional Equivalence | 第47-53页 |
| Chapter Four A Functional Approach to the Translation of Trademarks | 第53-71页 |
| ·The Possibilities of Renaming | 第53-57页 |
| ·The Methods of Renaming | 第57-71页 |
| ·Complete Renaming | 第57-60页 |
| ·Partial Renaming | 第60-71页 |
| ·Partial Renaming with Approximation in Pronunciation | 第61-66页 |
| ·Partial Renaming with Approximation in Literal Meaning | 第66-68页 |
| ·Partial Renaming with Approximation in both Pronunciation and Literal Meaning | 第68-71页 |
| Chapter Five Findings and Implications | 第71-77页 |
| ·Major Findings | 第71-73页 |
| ·Implications | 第73-77页 |
| ·Implications for Translation Quality Assessment | 第73-75页 |
| ·Implications for Pedagogy | 第75-77页 |
| Conclusion | 第77-81页 |
| Bibliography | 第81-87页 |
| Appendix | 第87-89页 |
| Acknowledgements | 第89-91页 |
