| Acknowledgements | 第1-6页 |
| 摘要 | 第6-9页 |
| Abstract | 第9-16页 |
| List of Figures | 第16-18页 |
| List of Tables | 第18-19页 |
| List of Abbreviations | 第19-20页 |
| Chapter One Introduction | 第20-27页 |
| ·Social Background | 第20-22页 |
| ·The Specification of the Genre Scope | 第22-23页 |
| ·Personal Background | 第23页 |
| ·Theoretical Background | 第23-24页 |
| ·Objectives of the Thesis | 第24-25页 |
| ·Significance of the Thesis | 第25-26页 |
| ·Organization of the Thesis | 第26-27页 |
| Chapter Two Literature Review | 第27-43页 |
| ·Theoretical Framework:an Overview of Multimodality Studies | 第27-29页 |
| ·Rank and Stratification | 第29-32页 |
| ·Metafunction | 第32-35页 |
| ·The Extrapolation of the Metafunctional Principle into Monomodal Studies | 第33-34页 |
| ·The Extrapolation of the Metafunctional Principle into Multimodal Studies | 第34-35页 |
| ·Application of SFL tenets in MDA | 第35-40页 |
| ·Multimodal Studies in Dynamic Texts | 第35-37页 |
| ·Multimodal Studies in Static Texts | 第37-40页 |
| ·The Development of MDA in China | 第40-41页 |
| ·The Review on Studies of Web-Page Based EBGNR | 第41-43页 |
| Chapter Three Research Design and Methodology | 第43-69页 |
| ·Data Collection | 第43-45页 |
| ·Location of the Reported Basketball Games | 第43-44页 |
| ·The Choice of Sports Websites | 第44-45页 |
| ·General Research Design and the Jones' two-stage Multimodal Discourse Analysis | 第45-69页 |
| ·The Decision to Use Page as the Basic Unit of Analysis | 第47-54页 |
| ·The Definition of Page in Web-Page Based Environment:Issues and Solutions | 第47-52页 |
| ·The Limitation of Using Page as the Basic Unit of Analysis and its Solution | 第52-54页 |
| ·The Variables of Content | 第54页 |
| ·Coding Categories of Content | 第54-65页 |
| ·The Types of Visuals | 第55-57页 |
| ·Location of Visuals on Page | 第57-59页 |
| ·Types of Text Blocks | 第59-62页 |
| ·Font/Size | 第62-63页 |
| ·Visual Density and Proportion of Visuals/Visual Blocks to Text Blocks | 第63页 |
| ·Types and Functions of Interactivity | 第63-65页 |
| ·Types of Animation | 第65页 |
| ·A Sample of MCA Coding Process | 第65-67页 |
| ·Limitations of MCA | 第67-69页 |
| Chapter Four Stage 1:MCA of Web-Page Based EBGNR | 第69-91页 |
| ·Visual Content Analysis | 第69-75页 |
| ·Metafunctional Distribution of Visual Categories in Web-Page Based EBGNR | 第71-72页 |
| ·Experientially-oriented Visuals across the Corpus | 第72-73页 |
| ·Interpersonally-oriented Visuals across the Corpus | 第73-74页 |
| ·Textually-oriented Visual s across the Corpus | 第74-75页 |
| ·Visual Density and Proportion of Visual Blocks to Text Blocks | 第75-77页 |
| ·Visual Density | 第75-76页 |
| ·Proportion of Visual Blocks to Text Blocks | 第76-77页 |
| ·Location of visuals | 第77-80页 |
| ·Text Block Content Analysis | 第80-85页 |
| ·Metafunctional Distribution of Text Blocks in Web-Page Based EBGNR | 第82-83页 |
| ·Experientially-oriented Text Blocks | 第83-84页 |
| ·Interpersonally-oriented Text Blocks | 第84-85页 |
| ·Textually-oriented Text Blocks | 第85页 |
| ·The Comparison between Visual Categories and Text Blocks in Their Metafunctional Groupings | 第85-87页 |
| ·Interactivity | 第87-88页 |
| ·Summary | 第88-91页 |
| Chapter Five Stage 2:A Qualitative Analysis of IntersemioticComplementarity in Web-Page Based EBGNR | 第91-113页 |
| ·An Overview of Stage 2 | 第91-93页 |
| ·The Ideational Intersemiotic Complementarity | 第93-103页 |
| ·An Analytical Framework on Intersemiotic Complementarity and its Reformulations | 第94-95页 |
| ·Qualitative Analysis of the Ideational System of the Sample Text | 第95-103页 |
| ·Qualitative Analysis of the General Title | 第95-96页 |
| ·Qualitative Analysis of the Score Table | 第96-97页 |
| ·Qualitative Analysis of the Subtitle | 第97-99页 |
| ·Qualitative Analysis of the Fast Facts Section | 第99-100页 |
| ·Qualitative Analysis of the TOP PERFORMERS Table | 第100-102页 |
| ·Qualitative Analysis of the TEAM STAT COMPARISONS Table | 第102-103页 |
| ·The Textual Intersemiotic Complementarity | 第103-113页 |
| ·The Analysis of the Informational Values | 第103-108页 |
| ·The Analysis of the Informational Values along the Horizontal Axis | 第104-106页 |
| ·The Analysis of the Informational Values along the Vertical Axis | 第106-108页 |
| ·Analysis of the Navigational Function of Hyperlinks | 第108-113页 |
| ·The Expansion of Generic Structure Potentials | 第108-111页 |
| ·The Relation between the Viewers and the Text | 第111-113页 |
| Chapter Six Conclusion | 第113-117页 |
| ·Major Findings | 第113-115页 |
| ·Research Limitations | 第115-116页 |
| ·Suggestions for Future Research | 第116-117页 |
| Bibliography | 第117-127页 |
| Appendix | 第127-129页 |
| Resume | 第129页 |
| List of Publications | 第129页 |
