| Acknowledgements | 第5-6页 |
| Abstract in Chinese | 第6-8页 |
| Abstract in English | 第8-10页 |
| Abbreviations | 第13-17页 |
| Chapter 1 Introduction | 第17-22页 |
| 1.1 Research Background | 第17-19页 |
| 1.2 Research Questions | 第19页 |
| 1.3 Research Method | 第19-20页 |
| 1.4 Significance of the Thesis | 第20-21页 |
| 1.5 Structure of the Thesis | 第21-22页 |
| Chapter 2 Literature Review | 第22-32页 |
| 2.1 Commercial Launch | 第22-26页 |
| 2.1.1 Western Studies on Commercial Launch | 第22-24页 |
| 2.1.2 Domestic Studies on Commercial Launch | 第24-26页 |
| 2.2 Previous Studies on Multimodal Metaphor | 第26-31页 |
| 2.2.1 Western Studies on Multimodal Metaphor | 第26-28页 |
| 2.2.2 Domestic Studies on Multimodal Metaphor | 第28-31页 |
| 2.3 Summary | 第31-32页 |
| Chapter 3 Theoretical Framework | 第32-37页 |
| 3.1 Conceptual Metaphor | 第32-33页 |
| 3.2 Mono-modal Metaphor | 第33-34页 |
| 3.3 Multimodal Metaphor | 第34-36页 |
| 3.3.1 Definition of Multimodal Metaphor | 第34-35页 |
| 3.3.2 Distinctive Features of Multimodal Metaphor | 第35-36页 |
| 3.4 Summary | 第36-37页 |
| Chapter 4 Analysis of Entities of Domains of Multimodal Metaphors in Apple's New Product Launches | 第37-52页 |
| 4.1 A Brief Introduction to Apple's New Product Launch and the Self-built Corpus | 第37-39页 |
| 4.2 An Overview of Classification of Multimodal Metaphors in the Corpus | 第39-52页 |
| 4.2.1 Classification of Multimodal Metaphors in the Corpus | 第40-41页 |
| 4.2.2 Features and Possible Causes of the Different Multimodal Metaphors | 第41-42页 |
| 4.2.3 Analysis of Different Multimodal Metaphors Classified Based on Entities of Target and Source Domains | 第42-51页 |
| 4.2.4 Similarities and Differences | 第51-52页 |
| Chapter 5 Interpretation of Multimodal Metaphors in Terms of Different Modes in the Corpus | 第52-78页 |
| 5.1 Classification of S-function T-product in Terms of Modes Adopted | 第53-55页 |
| 5.2 Interpretation of Multimodal Metaphors in the Corpus | 第55-76页 |
| 5.2.1 Interpretation of S-op T-op | 第55-61页 |
| 5.2.2 Interpretation of S-op T-o | 第61-64页 |
| 5.2.3 Interpretation of S-o T-op | 第64-67页 |
| 5.2.4 Interpretation of S-opw T-op | 第67-70页 |
| 5.2.5 Interpretation of S-ow T-opw | 第70-73页 |
| 5.2.6 Interpretation of S-opw T-o | 第73-76页 |
| 5.3 Summary | 第76-78页 |
| Chapter 6 Conclusion | 第78-82页 |
| 6.1 Major Findings | 第78-80页 |
| 6.2 Implications | 第80-81页 |
| 6.3 Limitations and Recommendations | 第81-82页 |
| Bibliography | 第82-88页 |
| Appendix Scripts for Multimodal Metaphors | 第88-90页 |
| Papers Published During the Study for M. A. Degree | 第90页 |
