| 摘要 | 第4-5页 |
| abstract | 第5页 |
| Acknowledgements | 第7-9页 |
| Introduction | 第9-16页 |
| Chapter One Objectified Female Caused by Male Gaze | 第16-36页 |
| 1.1 Stereotypical Image of Spokespersons | 第16-25页 |
| 1.1.1 Sexy Female Image | 第17-21页 |
| 1.1.2 Angelic Female Image | 第21-23页 |
| 1.1.3 Marginalized Female Image | 第23-25页 |
| 1.2 Female Body in Chanel No.5 Advertisements | 第25-36页 |
| 1.2.1 Female Body: Being Displayed | 第26-30页 |
| 1.2.2 Female Body : Being Consumed | 第30-36页 |
| Chapter Two Voiceless Female Caused by Male Discourse | 第36-45页 |
| 2.1 Male Dominant Discourse Manifested in Voice-Overs | 第36-40页 |
| 2.2 Male Dominant Discourse Manifested in Protagonists’ Speeches | 第40-45页 |
| Chapter Three Voice of the “Other” Caused by Male Chauvinism | 第45-62页 |
| 3.1 Voice of the “ Other” Made by Women in Background Music | 第45-53页 |
| 3.2 Voice of the “other” Made by Women in Slogan | 第53-62页 |
| Conclusion | 第62-64页 |
| Works Cited | 第64-67页 |
