| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 摘要 | 第9-14页 |
| Chapter 1 Introduction | 第14-19页 |
| ·Background of the Present Study | 第14-15页 |
| ·Purpose of the Present Study | 第15-16页 |
| ·Overall Structure of the Thesis | 第16-19页 |
| Chapter 2 Literature Review | 第19-26页 |
| ·Definition and Explanations of Public Service Advertisement | 第19-23页 |
| ·Definitions of PSA | 第20页 |
| ·Functions of PSA | 第20-22页 |
| ·Elements of PSA | 第22-23页 |
| ·Previous Studies of Related Issue | 第23-26页 |
| ·Previous Studies on PSA | 第23-25页 |
| ·Previous studies on Persuasive Function | 第25-26页 |
| Chapter 3 Theoretical Framework and Methodology | 第26-43页 |
| ·Theoretical Framework: Conceptual Blending Theory | 第26-40页 |
| ·The Network Model of Conceptual Blending | 第27-31页 |
| ·Four Types of Conceptual Blending Networks | 第31-40页 |
| ·Simplex Network | 第32-34页 |
| ·Mirror Network | 第34-36页 |
| ·Single-Scope Network | 第36-38页 |
| ·Double-Scope Network | 第38-40页 |
| ·Methodology | 第40-43页 |
| ·Data Collection | 第40-41页 |
| ·Data Analysis | 第41-43页 |
| Chapter 4 Analysis of the Persuasive Function of PSA Based on Conceptual Blending Theory | 第43-63页 |
| ·Two types of Persuasion in PSA | 第43-48页 |
| ·Emotional Persuasion in PSA | 第44-46页 |
| ·Rational Persuasion in PSA | 第46-48页 |
| ·The Analysis of Persuasive Function in PSA Based on the Networks of Conceptual Blending Theory | 第48-61页 |
| ·Emotional Persuasion Achieved by the Networks of CBT | 第48-56页 |
| ·Emotional Persuasion in Simplex Network | 第48-50页 |
| ·Emotional persuasion in Mirror Network | 第50-52页 |
| ·Emotional Persuasion in Single-Scope Network | 第52-53页 |
| ·Emotional Persuasion in Double-Scope Network | 第53-56页 |
| ·Rational Persuasion Achieved by the Networks of CBT | 第56-61页 |
| ·Rational Persuasion in Simplex Network | 第56-57页 |
| ·Rational Persuasion in Mirror Network | 第57-59页 |
| ·Rational Persuasion in Single-Scope Network | 第59-60页 |
| ·Rational Persuasion in Double-Scope Network | 第60-61页 |
| ·Summary | 第61-63页 |
| Chapter 5 Conclusion | 第63-66页 |
| ·Major Findings of the Study | 第63-64页 |
| ·Limitations and Suggestions for Further Study | 第64-66页 |
| References | 第66-69页 |
| Appendix | 第69-75页 |
