| ACKNOWLEDGEMENT | 第1-5页 |
| 摘要 | 第5-6页 |
| ABSTRACT | 第6-10页 |
| Introduction | 第10-15页 |
| Chapter Ⅰ Literature Review | 第15-30页 |
| ·Introduction of Metadiscourse | 第15-24页 |
| ·Introduction and Development of Metadiscourse | 第15-17页 |
| ·Definition and Categories of Metadiscourse | 第17-23页 |
| ·Research Achievements of Metadiscourse | 第23-24页 |
| ·Introduction of Advertisement | 第24-30页 |
| ·Definition and Development of Advertisement | 第25-26页 |
| ·Categories of Advertisement Media | 第26-27页 |
| ·Linguistic Research Achievement in Advertisement | 第27-30页 |
| Chapter Ⅱ Analysis on Features of Metadiscourse in Advertisements | 第30-48页 |
| ·Features of Advertisements | 第30-33页 |
| ·Features of Metadiscourse of Hyland | 第33-35页 |
| ·Analysis on Features of Metadiscourse Elements in Printed Advertisements | 第35-41页 |
| ·Analysis on Features of Metadiscourse Elements in Internet Advertising | 第41-48页 |
| Chapter Ⅲ Comparison of Advertisements with Appropriate Metadiscourseand Those with Inappropriate Metadiscourse | 第48-55页 |
| ·Comparison of Appropriate Metadiscourse andInappropriate Mediscourse in Written Advertisements | 第48-52页 |
| ·Comparison of Appropriate Metadiscourse and InappropriateMetadiscourse in Advertisements of Internet Flash | 第52-55页 |
| Chapter Ⅳ Analysis on Relation between Metadiscourse and SalesVolume | 第55-63页 |
| ·Marketing Efficacy of Advertisements without Metadiscourse | 第56-58页 |
| ·Marketing Efficacy of Advertisements with Metadiscourse | 第58-60页 |
| ·Comparison of Marketing Efficacies of Advertisements with and without Metadiscourse | 第60-63页 |
| Chapter Ⅴ Dos and Don'ts for Cross-Cultural Advertising | 第63-74页 |
| ·Metadiscourse Differences between Advertisements in Chinese and English | 第63-65页 |
| ·Tips for Foreign Enterprises in Advertising in China | 第65-67页 |
| ·Metadiscourse Tips for Translators of English Advertisements into Chinese Advertisements | 第67-68页 |
| ·Tips for Chinese Enterprises in Advertising Overseas | 第68-70页 |
| ·Metadiscourse Tips for Translators of Chinese Advertisements into English Advertisements | 第70-74页 |
| Conclusion | 第74-77页 |
| Bibliography | 第77-80页 |
