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商业演讲的多模态语篇分析--以iPhone 5C发布会为例

ACKNOWLEDGEMENTS第5-6页
ABSTRACT第6-7页
摘要第8-14页
CHAPTER ONE INTRODUCTION第14-18页
    1.1 Research Background第14-16页
    1.2 Objectives and Significance of the Research第16页
    1.3 Research Questions第16-17页
    1.4 Layout of the Thesis第17-18页
CHAPTER TWO LITERATURE REVIEW第18-26页
    2.1 General Introduction to Mode and Modality第18-19页
    2.2 Review of Researches on MDA第19-24页
        2.2.1 Foreign Researches on MDA第20-22页
        2.2.2 Domestic Researches on MDA第22-24页
    2.3 Comments on Previous Studies第24-26页
CHPTER THREE THEORETICAL FRAMEWORK第26-46页
    3.1 Interpersonal Function in Language第26-31页
        3.1.1 Mood System第27-29页
        3.1.2 Modality System第29-31页
    3.2 Interactive Meaning in Images第31-40页
        3.2.1 Contact第31-33页
        3.2.2 Social Distance第33-34页
        3.2.3 Attitude第34-36页
        3.2.4 Visual Modality第36-40页
    3.3 Speech Emotion Recognition第40-44页
        3.3.1 Prosodic Features第41页
        3.3.2 Acoustic Quality Features第41-42页
        3.3.3 Recognition Theory第42-43页
        3.3.4 Recognition Software第43-44页
    3.4 Integrated Theoretical Framework第44-46页
CHAPTER FOUR ANALYSIS AND DISCUSSIONS第46-72页
    4.1 Methodology第46页
    4.2 Data Collection第46-48页
        4.2.1 Source of Data第47页
        4.2.2 Characteristics of Data第47-48页
    4.3 Specific Procedures第48-65页
        4.3.1 Linguistic Analysis第48-54页
        4.3.2 Visual Analysis第54-63页
        4.3.3 Auditory Analysis第63-65页
    4.4 Discussions第65-72页
        4.4.1 Realization of Interpersonal Function in Business Presentations第65-66页
        4.4.2 Realization of Interactive Meaning in Business Presentations第66-67页
        4.4.3 Realization of Speech Emotion Exchange in Business Presentations第67-68页
        4.4.4 Comprehensive Communicative Effects of Business Presentations第68-72页
CHAPTER FIVE CONCLUSION第72-76页
    5.1 A summary of Major Findings第72-73页
    5.2 Implications of the Study第73页
    5.3 Limitations of the Study第73-74页
    5.4 Suggestions for Further Studies第74-76页
REFERENCES第76-81页
APPENDIX: TRANSCRIPT OF IPHONE5C LAUNCHING CEREMONY第81-83页
在学期间发表论文清单第83页

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