| Acknowledgements | 第6-7页 |
| Abstract (Chinese) | 第7-8页 |
| Abstract (English) | 第8页 |
| Introduction | 第10-12页 |
| Chapter One Literature Review | 第12-15页 |
| 1.1 Previous Studies on the Spreading of Chinese Culinary Culture | 第12-13页 |
| 1.2 Previous Studies on A Bite of China | 第13-15页 |
| Chapter Two Comparative Studies Based on 5W Model | 第15-37页 |
| 2.1 Lasswell’s Model of Communication | 第15-16页 |
| 2.2 Control Analysis | 第16-20页 |
| 2.2.1 Control Analysis of the Two Books | 第16-18页 |
| 2.2.2 A Bite of China: CCTV as the Patronage | 第18-20页 |
| 2.3 Media Analysis | 第20-22页 |
| 2.3.1 Media Analysis of the Two Books | 第20-21页 |
| 2.3.2 A Bite of China: Lack of Commercial Model | 第21-22页 |
| 2.4 Content Analysis | 第22-32页 |
| 2.4.1 Content Analysis of the Two Books | 第22-23页 |
| 2.4.2 A Bite of China: Ideas Inspired by Slow Food Nations | 第23-26页 |
| 2.4.3 A Bite of China: The Rendering of Culture-Loaded Words | 第26-30页 |
| 2.4.4 A Bite of China: Emotional Appeal | 第30-32页 |
| 2.5 Audience and Effect Analysis | 第32-37页 |
| 2.5.1 Audience and Effect Analysis of the Two Books | 第32-35页 |
| 2.5.2 A Bite of China: Unbalanced Audience and Mixed Responses | 第35-37页 |
| Chapter Three Pros and Cons of A Bite of China from the Perspective ofCommunications | 第37-44页 |
| 3.1 Pros | 第37-38页 |
| 3.2 Cons | 第38-44页 |
| 3.2.1 Negative Comments: Authoritative Posture and Over-PositiveTendency | 第38-41页 |
| 3.2.2 The Deficient Advertising Abroad | 第41-44页 |
| Conclusion | 第44-46页 |
| Bibliography | 第46-50页 |
