| Abstract | 第1-7页 |
| 摘要 | 第7-10页 |
| Chapter One Introduction | 第10-12页 |
| ·Background | 第10-11页 |
| ·Research Significance | 第11-12页 |
| Chapter Two Literature Review | 第12-19页 |
| ·English Advertising Slogan | 第12-16页 |
| ·The Concept of English Advertising Slogan | 第12页 |
| ·The Stylistic Features of EnglishAdvertising Slogan | 第12-14页 |
| ·The Functional Features of English Advertising Slogan | 第14-15页 |
| ·The Previous Study of English Advertising Slogan Translation | 第15-16页 |
| ·Meme and Translation | 第16-19页 |
| ·Overseas Research Status | 第16-17页 |
| ·Domestic Research Status | 第17-19页 |
| Chapter Three Theoretical Framework | 第19-29页 |
| ·Relative Concepts about Memes | 第19-22页 |
| ·Meme | 第19-20页 |
| ·Strong Memes and Weak Memes | 第20页 |
| ·Memeplex and Memepool | 第20-21页 |
| ·Memotype and Phenotype | 第21-22页 |
| ·Host and Vector | 第22页 |
| ·Translation Memetics | 第22-23页 |
| ·The Life Cycle of Memes | 第23-25页 |
| ·Four Phases of Meme Replication | 第25-26页 |
| ·Foreignization and Domestication | 第26-29页 |
| Chapter Four Chinese Translation of Advertising Slogan from thePerspective of Memetics | 第29-55页 |
| ·Memetics and Advertising | 第29页 |
| ·Meme of Advertising Slogan | 第29-31页 |
| ·Advertising Slogan Memes Propagation and Translation | 第31-34页 |
| ·The Relationship between Domestication and Transmission of Memes | 第31-32页 |
| ·The Relationship between Foreignization and Transmission of Memes | 第32-34页 |
| ·Translation Process of Advertising Slogan Memes | 第34-40页 |
| ·Culture and Translation of Advertising Slogan Meme | 第40-51页 |
| ·Domestication Translation of Advertising Slogan Memes | 第41-43页 |
| ·Foreignization Translation of Advertising Slogan Memes | 第43-45页 |
| ·Translation of Advertising Slogan Meme on Cultural Levels | 第45-51页 |
| ·Thinking Pattern | 第45-47页 |
| ·Values | 第47-48页 |
| ·Aesthetic Psychology | 第48-49页 |
| ·Cultural Psychologies | 第49-51页 |
| ·Creation of Strong Advertising Slogan Memes | 第51-55页 |
| ·Memotype | 第52-53页 |
| ·Phenotype | 第53-55页 |
| Chapter Five Conclusion | 第55-57页 |
| Bibliography | 第57-59页 |
| Acknowledgements | 第59页 |
