| Abstract | 第1-8页 |
| 摘要 | 第8-12页 |
| Chapter 1 Introduction | 第12-17页 |
| ·Research background | 第12-14页 |
| ·Research objectives and significance | 第14-16页 |
| ·Research perspective | 第16-17页 |
| Chapter 2 Literature Review on the Research of Deviated rhetoric | 第17-29页 |
| ·Deviation theories and deviated rhetoric | 第17-21页 |
| ·Deviation theory | 第17-19页 |
| ·Deviated rhetoric | 第19-21页 |
| ·Deviated rhetoric study in China | 第21-24页 |
| ·Deviated rhetoric study in western countries | 第24-26页 |
| ·Cognitive science study in domestic and foreign countries | 第26-29页 |
| Chapter 3 Interpretation of the Cognitive Mechanismin Deviated Rhetoric | 第29-46页 |
| ·Social cognition in deviated rhetoric | 第29-34页 |
| ·Social strata and professions | 第30-31页 |
| ·Educational level | 第31-32页 |
| ·Race | 第32-33页 |
| ·Gender | 第33页 |
| ·Age | 第33-34页 |
| ·Spatio-temporal cognition in deviated rhetoric | 第34-40页 |
| ·Spatial cognition in deviated rhetoric | 第34-38页 |
| ·Temporal cognition in deviated rhetoric | 第38-40页 |
| ·Psychological factors for the generation of deviated rhetoric | 第40-46页 |
| ·Aesthetic psychology —emotional actuation | 第40-42页 |
| ·Psychological motivation —pursuit of newness and personality | 第42-44页 |
| ·Social psychological factor —majority-following psychology | 第44-46页 |
| Chapter 4 Context Cognition in Deviated Rhetoric | 第46-55页 |
| ·Social context cognition in deviated rhetoric | 第49-51页 |
| ·Language context cognition in deviated rhetoric | 第51-55页 |
| Chapter 5 Psychological Cognition in Deviated Rhetoric | 第55-72页 |
| ·Psychological cognition in utterance construction | 第56-59页 |
| ·Psychological cognition in utterance interpretation | 第59-63页 |
| ·Application of deviated rhetoric in communication | 第63-72页 |
| Chapter 6 Methods of Deviated Rhetoric to Achieve Communication Effects | 第72-84页 |
| ·By means of foregrounding | 第72-74页 |
| ·By means of prominence | 第74-76页 |
| ·Affirming and establishing the conventional expression | 第74-75页 |
| ·Changing the language frequency distribution | 第75-76页 |
| ·By means of violating conventional expressions | 第76-84页 |
| Chapter 7 Conclusion | 第84-87页 |
| Bibliography | 第87-91页 |
| Appendix | 第91-92页 |
| Acknowledgements | 第92页 |
