| 摘要 | 第4-5页 |
| Abstract | 第5页 |
| Chapter 1 Task Description | 第7-13页 |
| 1.1 Background of the Practice | 第7-8页 |
| 1.2 Process of the Practice | 第8-9页 |
| 1.3 The Linguistic Features of the Launch | 第9-13页 |
| Chapter 2 About Skopos Theory | 第13-23页 |
| 2.1 Development of Skopos Theory | 第13-14页 |
| 2.2 Vermeer's Skopos Theory | 第14-16页 |
| 2.3 SI of Product Launch under Skopos Theory | 第16-23页 |
| 2.3.1 SI for Product Launch | 第16-19页 |
| 2.3.2 Three Rules of Skopos Applied in the SI for Product Launch | 第19-23页 |
| Chapter 3 Case Analysis | 第23-41页 |
| 3.1 Difficulties Encountered in the SI for Product Launch | 第23-29页 |
| 3.1.1 The Speaker's Redundancy | 第23-25页 |
| 3.1.2 Technical Terms and Product Names | 第25-27页 |
| 3.1.3 The Speaker's Humor | 第27-29页 |
| 3.2 Solutions to the Problems of SI for Product Launch | 第29-41页 |
| 3.2.1 Using Simplification to Deal with Redundancy | 第30-33页 |
| 3.2.2 Conditional Zero Translation and Adding Explanation | 第33-36页 |
| 3.2.3 Interpreting the Meaning and Emphasizing the Focus | 第36-41页 |
| Chapter 4 Conclusion | 第41-43页 |
| References | 第43-45页 |
| Appendix The Source Text and the Target Text | 第45-107页 |
| Acknowledgements | 第107-109页 |
| About the Author | 第109页 |
