| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-15页 |
| CHAPTER ONE INTRODUCTION | 第15-22页 |
| 1.1 Research Rationale | 第15-17页 |
| 1.2 Research Significance | 第17-18页 |
| 1.3 Research Objectives and Research Questions | 第18-19页 |
| 1.4 Methodology and Data Collection | 第19-20页 |
| 1.5 Organization of the Thesis | 第20-22页 |
| CHAPTER TWO LITERATURE REVIEW | 第22-34页 |
| 2.1 Studies on Multilingual Corporate Websites | 第22-27页 |
| 2.1.1 Studies on the Content and Design of Corporate Websites | 第22-25页 |
| 2.1.2 Studies on Usability of Corporate Websites | 第25-27页 |
| 2.2 Studies on Website Localization | 第27-32页 |
| 2.2.1 Studies at Home | 第27-30页 |
| 2.2.2 Studies Abroad | 第30-32页 |
| 2.3 Summary | 第32-34页 |
| CHAPTER THREE THEORETICAL FRAMEWORK | 第34-45页 |
| 3.1 Working Definition | 第34-37页 |
| 3.1.1 GILT | 第34-35页 |
| 3.1.2 Website Localization | 第35-37页 |
| 3.2 Theoretical Basis | 第37-42页 |
| 3.2.1 Content Issues | 第37-38页 |
| 3.2.2 Language Issues | 第38-40页 |
| 3.2.3 Culture Issues | 第40-42页 |
| 3.3 Analytical Framework | 第42-43页 |
| 3.4 Analytical Procedure | 第43-45页 |
| CHPATER FOUR COMPARISON AMONG CHINESE AND ENGLISH WEBSITES OF SELECTED CHINESE CORPORATIONS AND AMERICAN CORPORATE WEBSITES | 第45-60页 |
| 4.1 Similarities of Selected Corporate Websites | 第46页 |
| 4.2 Differences of Selected Corporate Websites | 第46-59页 |
| 4.2.1 Content Issues | 第47-48页 |
| 4.2.2 Language Issues | 第48-52页 |
| 4.2.3 Culture Issues | 第52-59页 |
| 4.3 Summary | 第59-60页 |
| CHAPTER FIVE LOCALIZATION STRATEGIES FOR CHINESE CORPORATE WEBSITES | 第60-80页 |
| 5.1 Localization Strategies for Content Issues | 第61-67页 |
| 5.1.1 Avoiding Nonupdated and Mismatched Information | 第61-63页 |
| 5.1.2 Deletion and Addition of Information | 第63-67页 |
| 5.2 Localization Strategies for Language Issues | 第67-75页 |
| 5.2.1 Avoiding Untranslated Content, Spelling and Grammatical/ Translation Errors | 第68-70页 |
| 5.2.2 Deletion and Condensation of Texts | 第70-74页 |
| 5.2.3 Text Style Adjustment | 第74-75页 |
| 5.3 Localization Strategies for Culture Issues | 第75-79页 |
| 5.3.1 Power Distance..Address from CEO/ GM (General Manager) / Chairman’s Statement | 第76-77页 |
| 5.3.2 Individualism vs. Collectivism.. Introduction of Leadership | 第77-78页 |
| 5.3.3 Property of the Corporations-- The Appearance of Political Expressions | 第78-79页 |
| 5.4 Summary | 第79-80页 |
| CHAPTER SIX CONCLUSION | 第80-82页 |
| 6.1 Major Findings | 第80页 |
| 6.2 Implications | 第80-81页 |
| 6.3 Limitations | 第81页 |
| 6.4 Suggestions for Future Research | 第81-82页 |
| REFERENCES | 第82-87页 |
| APPENDIX: CORPORATE PROFILES OF SELECTED CHINESE AND ENGLISH CORPORATIONS | 第87-96页 |
