| 摘要 | 第1-6页 |
| Abstract | 第6-12页 |
| Introduction | 第12-16页 |
| ·The Significance of Present Study | 第12-13页 |
| ·The Motive of Present Study | 第13-14页 |
| ·Data Selection and Research Method | 第14页 |
| ·Structure of the Thesis | 第14-16页 |
| Chapter 1 Advertisement in General | 第16-22页 |
| ·Definition of Advertisement | 第16-17页 |
| ·Classification of Advertisement | 第17-18页 |
| ·Components of Advertisement | 第18-19页 |
| ·Functions of Advertisement | 第19-21页 |
| ·Summary | 第21-22页 |
| Chapter 2 Literature Review of Advertisement Translation | 第22-30页 |
| ·Advertisement Translation Study in the West | 第22-25页 |
| ·Advertisement Translation Study in China | 第25-28页 |
| ·Problems in the Current Research | 第28-30页 |
| Chapter 3 A Survey of Adaptation Theory | 第30-47页 |
| ·Adaptation Proposed by Verschueren Vs Adaptation as a Translation Strategy | 第30-31页 |
| ·An Introduction to Verschueren's Adaptation Theory | 第31-43页 |
| ·Choice-making | 第32-33页 |
| ·Three Properties of Language | 第33-36页 |
| ·Four Angles of Pragmatic Investigation | 第36-42页 |
| ·Summary | 第42-43页 |
| ·Feasibility of Adaptation Theory as the Guiding Theory for Advertisement Translation | 第43-47页 |
| ·Advertisement Translation as a Communication | 第43-44页 |
| ·Advertisement Translation as a Continuous Process of Making Choice | 第44-45页 |
| ·Advertisement Translation as a Process of Adaptation | 第45-47页 |
| Chapter 4 Adaptation in Advertisement | 第47-94页 |
| ·Adaptation to the Linguistic Reality in Advertisement Translation | 第47-67页 |
| ·Lexical Orientation | 第47-52页 |
| ·Syntactic Orientation | 第52-58页 |
| ·Rhetorical Orientation | 第58-67页 |
| ·Adaptation to the Physical World in Advertisement Translation | 第67-71页 |
| ·The Advertiser's Translation | 第68-71页 |
| ·The Characteristic of the Advertised Product | 第71页 |
| ·Adaptation to the Social World in Advertisement Translation | 第71-86页 |
| ·Social Setting or Institutions | 第72-74页 |
| ·Culture | 第74-86页 |
| ·Cultural-loaded Words and Expressions | 第76-81页 |
| ·Thinking Mode | 第81-82页 |
| ·Standards of Value | 第82-86页 |
| ·Adaptation to the Mental World in Advertisement Translation | 第86-92页 |
| ·Cognitive Element | 第86-89页 |
| ·Emotive Element | 第89-92页 |
| ·Summary | 第92-94页 |
| Conclusion | 第94-96页 |
| Bibliography | 第96-101页 |
| Acknowledgements | 第101-102页 |
| 攻读学位期间主要的研究成果 | 第102页 |
