| Abstract | 第7-8页 |
| 摘要 | 第9-13页 |
| Chapter One Introduction | 第13-16页 |
| 1.1 Research Background | 第13-14页 |
| 1.2 Purpose and Significance of the Research | 第14-15页 |
| 1.3 Structure of the Thesis | 第15-16页 |
| Chapter Two Literature Review | 第16-21页 |
| 2.1 Review on Multimodal Discourse Analysis | 第16-19页 |
| 2.1.1 The Definition of Multimodal Discourse | 第16页 |
| 2.1.2 The Review of Studies of MDA | 第16-19页 |
| 2.2 Review of Studies on Promotional Videos | 第19-21页 |
| Chapter Three Theoretical Framework | 第21-28页 |
| 3.1 Three Metafunctions in Systemic Functional Grammar | 第21-23页 |
| 3.1.1 The Ideational Meaning | 第21-22页 |
| 3.1.2 The Interpersonal Meaning | 第22页 |
| 3.1.3 The Textual Meaning | 第22-23页 |
| 3.2 Three Meanings in Visual Grammar | 第23-24页 |
| 3.2.1 The Representational Meaning | 第23-24页 |
| 3.2.2 The Interactive Meaning | 第24页 |
| 3.2.3 The Compositional Meaning | 第24页 |
| 3.4 The Framework of O’Halloran | 第24-28页 |
| Chapter Four Research Methodology | 第28-29页 |
| 4.1 Research Questions | 第28页 |
| 4.2 Data Collection | 第28页 |
| 4.3 Research Instruments | 第28-29页 |
| Chapter Five Results and Discussion | 第29-78页 |
| 5.1 The Analysis of the Verbal Modes in the Video | 第29-37页 |
| 5.1.1 The Analysis of the Ideational Meaning | 第31-34页 |
| 5.1.2 The Analysis of the Interpersonal Meaning | 第34-36页 |
| 5.1.3 The Analysis of the Textual Meaning | 第36-37页 |
| 5.2 The Analysis of the Visual Modes in the Video | 第37-73页 |
| 5.2.1 The Analysis of the Representational Meaning | 第37-52页 |
| 5.2.2 The Analysis of the Interactive Meaning | 第52-66页 |
| 5.2.3 The Analysis of the Compositional Meaning | 第66-73页 |
| 5.3 The Analysis of the Auditory Modes in the Video | 第73-78页 |
| 5.3.1 The Analysis of the Background Music and Images | 第74-75页 |
| 5.3.2 The Analysis of the Tone and Image | 第75-78页 |
| Chapter Six Conclusion | 第78-82页 |
| 6.1 Research Findings | 第78-80页 |
| 6.2 Research Limitations and Suggestions for Further Studies | 第80-82页 |
| Bibliography | 第82-85页 |
| Acknowledgements | 第85-86页 |
| Appendix A Publication | 第86-87页 |
| Appendix B 中文摘要 | 第87-90页 |
