| ACKNOWLEDGEMENTS | 第1-6页 |
| ABSTRACT | 第6-9页 |
| 摘要 | 第9-14页 |
| Chapter One INTRODUCTION | 第14-17页 |
| ·Rationale for This Research | 第14-16页 |
| ·Purpose of the research | 第15页 |
| ·Significance of the research | 第15-16页 |
| ·Organization of the Thesis | 第16-17页 |
| Chapter Two LITERATURE REVIEW | 第17-26页 |
| ·Definition and Classification of Advertisements | 第17-18页 |
| ·Previous Studies of Advertisements | 第18-20页 |
| ·Previous Studies of Job Advertisements and Dating Advertisements | 第20-21页 |
| ·Textual Components of Job Advertisements and Dating Advertisements | 第21-24页 |
| ·Tenor of Job and Dating Advertisements | 第24-26页 |
| Chapter Three THEORETICAL FRAMEWORK and METHODOLOGY | 第26-43页 |
| ·Studies on Interpersonal Meaning | 第26-28页 |
| ·Different approaches to interpersonal meaning | 第26-27页 |
| ·Halliday’s model of interpersonal meaning | 第27-28页 |
| ·Theoretical Framework of the Present Research | 第28-41页 |
| ·Mood | 第28-31页 |
| ·Speech roles & speech functions | 第29-30页 |
| ·Typical mood structures | 第30页 |
| ·Interpersonal metaphor of mood | 第30-31页 |
| ·Modality | 第31-34页 |
| ·Types of modality | 第31-33页 |
| ·Variables of modality | 第33-34页 |
| ·Person system | 第34-35页 |
| ·Appraisal system | 第35-41页 |
| ·Attitude | 第35-38页 |
| ·Engagement | 第38-41页 |
| ·Graduation | 第41页 |
| ·Research Methodology | 第41-43页 |
| ·Research questions | 第41-42页 |
| ·The corpus | 第42-43页 |
| Chapter FourANALYSES ON JOB ADVERTISEMENTS AND DATING ADVERTISEMENTS | 第43-71页 |
| ·Mood Analysis on Job Advertisements and Dating Advertisements | 第43-50页 |
| ·Speech roles and mood structure | 第43-50页 |
| ·Information-giving | 第45-48页 |
| ·Action-demanding | 第48-50页 |
| ·Modality Analysis on Job Advertisements and Dating Advertisements | 第50-58页 |
| ·Modalization | 第51-55页 |
| ·Modal auxiliaries | 第51-54页 |
| ·Modal adjuncts | 第54-55页 |
| ·Modulation | 第55-58页 |
| ·Obligation | 第55-57页 |
| ·Inclination | 第57-58页 |
| ·The Person System | 第58-63页 |
| ·Distribution and frequency of the person system in job advertisements and dating advertisements | 第58-59页 |
| ·The first person pronouns | 第59-61页 |
| ·The second person pronouns | 第61-62页 |
| ·The third person pronouns | 第62-63页 |
| ·Appraisal System in Job Advertisements and Dating Advertisements | 第63-71页 |
| ·ATTITUDE in job advertisements and dating advertisements | 第63-66页 |
| ·ENGAGEMENT in job advertisements and dating advertisements | 第66-69页 |
| ·GRADUATION in job advertisements and dating advertisements | 第69-71页 |
| Chapter Five CONCLUSION | 第71-75页 |
| ·Findings of the Present Research | 第71-73页 |
| ·Implications | 第73-74页 |
| ·Limitations of the Present Research and Suggestions for Future Study | 第74-75页 |
| References | 第75-78页 |
| Appendices | 第78-94页 |
