| Acknowledgments | 第1-6页 |
| Abstract | 第6-8页 |
| 摘要 | 第8-13页 |
| Chapter One Introduction | 第13-17页 |
| ·Background of the Study | 第13-14页 |
| ·Significance of the Study | 第14-15页 |
| ·Overall Structure of the Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-38页 |
| ·Conceptual Blending Theory | 第17-27页 |
| ·Conceptual Integration Networks | 第17-23页 |
| ·Optimality Principles | 第23-25页 |
| ·Types of Conceptual Integration Networks | 第25-27页 |
| ·Simplex Network | 第25-26页 |
| ·Mirror Network | 第26页 |
| ·One-Scope Network | 第26-27页 |
| ·Double-Scope Network | 第27页 |
| ·Various Approaches to Metaphor Study | 第27-31页 |
| ·The Rhetoric Study of Metaphor | 第27-28页 |
| ·The Semantic Study of Metaphor | 第28页 |
| ·The Pragmatic Study of Metaphor | 第28-30页 |
| ·The Cognitive Study of Metaphor | 第30-31页 |
| ·An Introduction to Advertising | 第31-36页 |
| ·Definition of Advertising | 第31-32页 |
| ·Purpose of Advertising | 第32-33页 |
| ·Language of Advertising | 第33-34页 |
| ·Characteristics of Car Advertising | 第34-36页 |
| ·Contemporary Researches on Car Advertising | 第36-38页 |
| Chapter Three Research Design | 第38-44页 |
| ·Research Questions | 第38页 |
| ·Data Collection | 第38-39页 |
| ·Data Presentation and Analysis | 第39-44页 |
| Chapter Four Conceptual Blending Theory-Based Interpretation of Metaphor in Car Advertising | 第44-69页 |
| ·Vehicles Used in High Frequency in Car Advertising and Their Advantages | 第44-46页 |
| ·Interpretation Process of Metaphors in Car Advertising | 第46-61页 |
| ·Cross-Domain Mapping in Simple Network | 第46-49页 |
| ·Cross-Domain Mapping in Mirror Network | 第49-52页 |
| ·Cross-Domain Mapping in One-Scope Network | 第52-57页 |
| ·Cross-Domain Mapping in Double-Scope Network | 第57-60页 |
| ·Summary | 第60-61页 |
| ·Factors Affecting Understanding of Metaphors | 第61-69页 |
| ·The Similarities between the Tenors and Vehicles | 第61-63页 |
| ·Intercultural Influences | 第63-65页 |
| ·Linguistic Context | 第65-66页 |
| ·Affective Factors | 第66-67页 |
| ·Summary | 第67-69页 |
| Chapter Five Conclusion | 第69-72页 |
| ·Major Findings of the Research | 第69-71页 |
| ·Limitations of the Research and Suggestions for Further Study | 第71-72页 |
| References | 第72-76页 |
